Associate Director shaping ecommerce performance marketing strategy for Thrive Digital, a full - funnel digital marketing agency. Leading complex accounts, senior teams, and profitable growth initiatives.
About the role
- Performance Marketing Specialist leading Google, paid search, and multi-channel campaigns for Constructor’s ecommerce search and discovery platform. Driving pipeline through targeting, testing, budget management, and optimization.
Responsibilities
- Lead Google programs and run paid media across Search, YouTube, Display, DOOH, and LLMs
- Plan, launch, and optimize advertising campaigns
- Translate Sales and Demand Gen goals into plans by stage, persona, and segment
- Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing
- Build search campaigns end-to-end, including keyword strategy, match types, negative keywords, bidding, ad copy, audiences, and assets
- Perform rigorous QA across copy, assets, campaign structure, audiences, UTMs, and keywords
- Partner with the EMEA team to localize global campaigns
- Track tasks, requests, and SLAs in Asana
- Own audience-list hygiene and targeting across platforms
- Build audiences from first- and third-party data
- Manage pixels and primary versus secondary conversion architecture
- Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI
- Own pacing and anomaly detection and maintain documented budget pacing
- Run structured tests on audiences, creative, landing pages, copy, and bidding
- Conduct ongoing search-query analysis and keyword optimization
- Lead weekly cross-channel optimization syncs
- Deliver weekly, monthly, and quarterly reporting with clear recommendations
- Lead campaign hindsight reviews
- Stay current on platform changes, privacy, and B2B trends
- Collaborate with Paid Social, Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams
Requirements
- 2–3 years of hands-on paid media experience, ideally within a media agency or performance-focused environment
- Hands-on experience building and optimizing search campaigns within Google Ads, ideally with a focus on lead generation
- Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions
- Experience managing budgets and pacing against goals, preferably optimizing toward leads, pipeline, cost efficiency, and ROI
- Experience running structured tests and turning results into clear recommendations
- Experience in a B2B or B2B SaaS environment preferred
- Experience with ad placements across YouTube, Display, DOOH, or LLMs preferred
- Experience localizing campaigns for EMEA markets preferred
- Experience building and maintaining audiences from first- and third-party data preferred
- Experience with HubSpot, 6sense, Dreamdata, Asana, and/or Salesforce preferred
- Strong attention to detail, especially in QA
- Outstanding analytical skills and strong experience in performance optimization
- Clear writing ability for ad copy across different audiences and markets
- Ability to flex between strategic thinking and tactical execution
- Strong project management skills and ability to run several campaigns in parallel
Benefits
- Unlimited vacation time – employees are strongly encouraged to take at least 3 weeks per year
- Competitive compensation package including stock options
- Fully remote team – choose where you live
- Work from home stipend
- Apple laptops provided for new employees
- Training and development budget for every employee, refreshed each year
- Maternity & Paternity leave for qualified employees
- Opportunity to work with smart people, grow, and make a meaningful impact
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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