Performance Marketing Manager optimizing Google and Meta acquisition campaigns for Maple, Canada’s on - demand healthcare platform. Driving efficient growth through analytics, experimentation, SEO and AI.
TD
Associate Director, Strategy – Ecommerce, Performance Marketing
Posted 11 minutes ago
About the role
- Associate Director shaping ecommerce performance marketing strategy for Thrive Digital, a full-funnel digital marketing agency. Leading complex accounts, senior teams, and profitable growth initiatives.
Responsibilities
- Deliver strategic leadership to performance teams
- Leverage industry trends to evolve Thrive’s services and client marketing strategies
- Partner with leadership to align team goals with company growth
- Manage key relationships and ensure the long-term success of high-complexity projects and prospects
- Act as an expert leader in performance marketing and enhance team skills
- Lead strategy across large, multi-faceted client accounts, analyze performance, solve problems, and refine processes
- Manage senior performance marketers and foster measurable team growth
- Support senior Performance leadership and collaborate with other function leaders on the performance marketing product and services roadmap
- Lead high-impact client moments and improve team execution and client outcomes
Requirements
- Experience leading and owning large-scale, multi-channel, full-funnel performance marketing programs with monthly media spend exceeding $1M USD
- Experience across Meta, Search, YouTube, Programmatic, and TikTok
- Experience leading and developing multi-level teams of 15+, including managing managers
- Experience designing and evolving performance reporting and dashboards using tools such as Looker, Google Sheets, Excel, and Tableau
- Experience leading department- or company-level initiatives and process improvements
- Experience owning performance strategy across diverse business models, including forecasting, pacing, and measurement
- Experience advising senior and C-suite executive stakeholders
- Experience leading complex client relationships with multiple senior executive stakeholders
- Candidates must already be legally eligible to work in Canada; Thrive does not provide visa sponsorship
Benefits
- Profit sharing after 1 year of employment
- Comprehensive benefits program
- Remote-first, flexible work
- Paid vacation and wellbeing time
- Career development support
- Internal career coaches
- Health, dental, and paramedical coverage
- Accommodations available upon request during the selection process
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