Paid social performance manager driving Meta, TikTok, Pinterest, and Reddit campaigns for Silk & Snow's sleep products. Optimizing ROAS, CAC, and revenue through data - led creative and budget management.
About the role
- Performance Marketing Manager owning top-of-funnel growth and paid acquisition across Meta, Google, and LinkedIn. Scaling brand signups through testing, conversion optimization, and unit-economics analysis.
Responsibilities
- Manage, improve, and scale established paid acquisition programs across Meta and Google, and expand into LinkedIn and other paid channels
- Own the monthly brand signup number, broken down by channel, and look for ways to grow it across the full top of the funnel
- Test, evaluate, and roll out new paid acquisition channels
- Define campaign structure, bidding strategy, keywords, and audience strategy, including retargeting, lookalikes, custom audiences, and exclusions
- Source and test a high volume of ad copy and creative across all paid channels
- Build new landing pages for your programs and run tests on design, layout, positioning, and calls to action to maximize conversion
- Run conversion experiments on the home page and other key entry points
- Maintain attribution and reporting that ties spend to signups, revenue, and CAC payback, and find new levers when a channel reaches its spending limit
- Turn top-performing ad and landing page insights into positioning recommendations for the website and Product Marketing
- Manage agencies and freelancers where they help you move faster
Requirements
- 5+ years of experience in growth marketing, performance marketing, or demand generation at a startup, with a focus on paid acquisition
- Proven track record scaling a paid acquisition program on Meta and Google
- Experience managing monthly paid media budgets in the five-figure range, ideally scaling spend over time
- Experience testing new paid channels and deciding when to scale or stop them
- Strong understanding of unit economics, including CAC, CAC payback, and LTV
- Hands-on experience with campaign setup, bidding, audience strategy, and platform performance tracking
- Experience running conversion rate optimization experiments and improving landing pages over time
- Comfortable working as a hands-on individual contributor in a fast-paced environment
- Strong interest in AI and in using AI tools to improve marketing work
- Able to work from the Vancouver office 3 days a week
- Experience in a two-sided marketplace, B2B SaaS, product-led growth, or creator economy company
- Experience scaling a paid program from a small budget to a significantly larger one
- Experience with LinkedIn Ads
- Exposure to SEO, lifecycle marketing, content marketing, ABM, or marketing operations
- Experience with data visualization and marketing analytics tools
- Experience managing agencies or freelancers
Benefits
- Annual Reviews: yearly performance and compensation reviews with opportunities for raises.
- Paid Time Off: 3 weeks of vacation to recharge.
- Paid Holidays: observe statutory holidays with pay.
- Paid Sick Leave: take care of yourself when you need it.
- Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done.
- Growth Potential: opportunity for career progression and financial growth.
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Demand Generation Manager driving pipeline, paid acquisition, and campaigns for Commerce7’s winery software platform. Owning demand generation across outbound, ABM, email, social, and partner channels.
Senior paid media strategist leading B2B client strategy and senior stakeholder conversations. Driving pipeline through Google, LinkedIn, Meta, and Microsoft Ads.
Google Ads Media Buyer scaling eCommerce campaigns for Right Hook Digital, a global performance marketing agency. Managing Google Ads strategy, optimization, testing, reporting, and product feeds for brands.
Performance marketing strategist leading Google and Meta growth for Northern’s e - commerce and lead - generation clients. Managing budgets, testing, client strategy and AI - enabled paid media operations.
Senior Demand Generation Marketer scaling inbound pipeline and campaigns for TLDR, the profitable tech newsletter network. Owning paid, email, funnel optimization, and vertical go - to - market programs.
Director leading paid acquisition, digital experience, and conversion optimization for Procurify’s agentic procurement platform. Driving qualified pipeline growth through analytics, experimentation, and AI.
Demand Generation Manager driving paid, email, event, and RevOps programs for CadMakers’ construction - tech SaaS platform. Optimizing campaigns, automation, and analytics to grow qualified pipeline.
Paid Social Lead scaling Meta, TikTok, and YouTube affiliate campaigns for Forbes Advisor. Building a high - performing team and driving profitable growth across consumer categories.
Demand Generation Manager driving B2B campaigns, HubSpot operations and pipeline growth. Supporting Citation Canada’s HR and Health & Safety solutions for Canadian businesses.