Performance Marketing Manager owning top - of - funnel growth and paid acquisition across Meta, Google, and LinkedIn. Scaling brand signups through testing, conversion optimization, and unit - economics analysis.
About the role
- Demand Generation Manager driving pipeline, paid acquisition, and campaigns for Commerce7’s winery software platform. Owning demand generation across outbound, ABM, email, social, and partner channels.
Responsibilities
- Own new-logo pipeline and demo targets in partnership with Sales
- Manage target account and whitespace campaigns from list-building through conversion
- Use attribution and pipeline reporting to identify what's working and reallocate effort
- Plan and execute multi-channel campaigns for lead generation, brand awareness, and product adoption
- Own Commerce7's paid acquisition strategy and collaborate with external vendors on budgets, targeting, assets, and optimization
- Run outbound and account-based programs against defined target lists
- Own email strategy, calendar, segmentation, and performance
- Prioritize customer stories, testimonials, and use cases with the content team
- Activate proof assets across campaigns, outbound sequences, and sales enablement
- Set organic social strategy and content calendar direction
- Support LinkedIn engagement for Sales and Success
- Align with VP of Sales on pipeline targets, funnel health, and demo goals
- Partner with Product Marketing on go-to-market initiatives, launches, and campaigns
- Collaborate with Events Marketing Manager on pre- and post-event campaigns
- Work with RevOps to ensure accurate campaign tracking and attribution-informed planning
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field
- 5+ years marketing experience, focus on demand gen/campaigns/digital
- Outbound or ABM program experience strongly preferred
- Marketing automation (e.g., HubSpot) and analytics tool experience
- Strong written/verbal communication
- Cross-team collaboration ability, especially with Sales
- B2B SaaS or tech marketing experience preferred
Benefits
- Medical
- Extended Health and LTD plan
- Dental
- Vision
- RRSP (with employer match)
- Health Spending Account
- Flexible paid time off
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