Performance Marketing Manager owning top - of - funnel growth and paid acquisition across Meta, Google, and LinkedIn. Scaling brand signups through testing, conversion optimization, and unit - economics analysis.
About the role
- Paid social performance manager driving Meta, TikTok, Pinterest, and Reddit campaigns for Silk & Snow's sleep products. Optimizing ROAS, CAC, and revenue through data-led creative and budget management.
Responsibilities
- Plan, build, and manage paid social campaigns across Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, and other platforms
- Own campaign performance end-to-end, including audience targeting, creative briefing, and budget management
- Analyze campaign data daily, identify trends, and optimize campaigns toward ROAS, CAC, and revenue goals
- Partner with the creative team to brief and test static, video, and UGC ad creative
- Liaise with brand and platform support teams to identify opportunities and monitor platform updates
- Manage monthly paid social budgets and report performance to key stakeholders
- Collaborate with the broader marketing team on seasonal campaigns, promotional cycles, and product launches
Requirements
- University Degree in Marketing, Business or related field
- 3-5 years of hands-on paid social performance experience, ideally in e-commerce or DTC retail
- Proven track record of managing significant ad budgets and hitting performance targets
- Deep expertise in Meta Ads Manager, TikTok Ads, Pinterest Ads, and Reddit
- Strong analytical, technical, communication, presentation, and relationship-building skills
- Solid understanding of the e-commerce funnel, pixel tracking, and attribution models
- Ability to brief creative effectively and give actionable feedback
- Highly organized with the ability to manage multiple campaigns simultaneously
- Ability to perform under pressure and meet tight deadlines
- Proficient in Excel and building dashboards and working with Power BI
- Culture add to Silk & Snow's strong, positive work culture
Benefits
- Diversity and inclusivity in the company culture
- Growth opportunities with an emphasis on hiring from within
- Streamlined training process, guidance, and support during and after training
- Access to the LifeSpeak learning platform with free expert-led courses for personal and professional development
- Competitive benefits package including medical, dental, and vision
- Paid time off
- Employee discount on all products
- Free mattress and bedding set upon completion of the probationary period
- Supportive environment fostering work-life balance
- Opportunities for growth and advancement
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