Paid Media Strategist scaling Google, Meta, and TikTok campaigns for elk Marketing’s eCommerce and B2B clients. Managing strategy, optimization, reporting, and client relationships.
About the role
- Senior marketing manager owning Meta and Google acquisition for Search Atlas’s AI-native agentic marketing platform. Building advertising agents, optimizing CPA, and scaling paid campaigns.
Responsibilities
- Own paid acquisition on Meta and Google
- Build and run every campaign personally
- Manage trial CPA targets within monthly caps
- Scale campaigns by moving spend to winning campaigns
- Set standards and own results for the four-person paid team
- Build AI agents for daily checks, budget moves, and reporting across models
- Automate repetitive tasks
- Turn performance data into briefs for creative strategists
- Own paid landing pages and conversion-rate optimization with design and development teams
- Track performance from first click through activation, including CAC, payback, and LTV
- Launch ads for new products without historical performance data
- Spend approximately half the week on media buying and analytics, with the remainder building agents and running landing-page tests
Requirements
- 5+ years running Meta and Google campaigns yourself, at $100K+ a month
- Deep Meta expertise
- Strong knowledge of Google Search and Performance Max
- Ability to build and maintain AI agents or automations for advertising
- Agency-side experience
- Experience with SaaS or B2B businesses with free-trial or book-a-demo funnels
- Strong proficiency with GA4, PostHog, ad-platform reporting, and spreadsheets
- Experience running landing-page and creative tests that lowered CPA
- Nice to have: SQL
- Nice to have: LinkedIn Ads
- Nice to have: sales-led or book-a-demo funnel experience
- Nice to have: HubSpot and Stripe
- Must be open to working EST timezone
Benefits
- 100% medical insurance (Aetna)
- 99% dental/vision coverage
- Unlimited PTO
- Paid parental leave
- 401(k) via Deel
- Pet insurance
- Flexible wellness stipend
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