Senior marketing manager owning Meta and Google acquisition for Search Atlas’s AI - native agentic marketing platform. Building advertising agents, optimizing CPA, and scaling paid campaigns.
About the role
- Paid Media Strategist scaling Google, Meta, and TikTok campaigns for elk Marketing’s eCommerce and B2B clients. Managing strategy, optimization, reporting, and client relationships.
Responsibilities
- Develop, manage, and scale campaigns across Google Ads, Meta Ads, and TikTok Ads
- Manage Google Search, Shopping, and Performance Max campaigns, plus Meta DPAs and Advantage+ Shopping Campaigns
- Develop and execute TikTok advertising strategies, including audience targeting, creative testing, and campaign optimization
- Build strategic roadmaps aligned with client business goals
- Audit and structure advertising accounts to improve ROAS, acquisition efficiency, and profitability
- Write and test ad creative, including copy, hooks, headlines, and creative concepts
- Present campaign performance, insights, and recommendations to clients
- Collaborate with SEO, design, CRO, and email teams on cross-channel strategies
- Manage advertising budgets from $10K to $500K+ per month
- Identify optimization opportunities and proactively recommend performance-improvement strategies
- Stay current on emerging paid media platforms, features, and best practices
- Establish priorities, deliverables, and timelines with elk’s team based on scope and available hours
Requirements
- 5+ years of experience managing paid media campaigns
- Hands-on experience with Google Ads, Meta Ads, and TikTok Ads
- Proven success scaling advertising accounts and independently managing campaign strategy, execution, and optimization across all three platforms
- Strong understanding of Google Search, Shopping, and Performance Max campaigns
- Experience with Meta campaign structures, dynamic product ads, and Advantage+ campaign types
- Experience developing, launching, and optimizing TikTok Ads campaigns, including creative testing and performance analysis
- Experience managing paid media for eCommerce brands and/or B2B businesses
- Familiarity with shopping feeds and product catalog advertising across Google and Meta
- Understanding of landing page conversion rate optimization best practices
- Strong client-facing communication skills and ability to explain performance data and strategic recommendations clearly
- Understanding of attribution and reporting tools such as GA4, Triple Whale, and Looker Studio
- Experience with Shopify, Asana, Slack, and Google Workspace
- Bonus: experience with CTV, Walmart, Amazon Ads, Amazon DSP, Microsoft Ads, or Pinterest Ads
- Bonus: expertise in tracking, pixel implementation, Google Tag Manager, and Conversions API setup and configuration
- Bonus: experience configuring and designing Looker Studio dashboards
Benefits
- Part-time remote work arrangement
- Continued learning opportunities
- Quarterly trivia competitions with prizes
- Collaborative and inclusive working environment
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