Associate Director shaping ecommerce performance marketing strategy for Thrive Digital, a full - funnel digital marketing agency. Leading complex accounts, senior teams, and profitable growth initiatives.
About the role
- Performance Marketing Manager optimizing Google and Meta acquisition campaigns for Maple, Canada’s on-demand healthcare platform. Driving efficient growth through analytics, experimentation, SEO and AI.
Responsibilities
- Own the day-to-day management, execution and optimization of paid acquisition campaigns across core paid media channels
- Build and maintain campaign structures, bidding strategies, targeting and budget allocation across Google Ads and Meta Ads
- Manage meaningful paid media budgets with accountability for customer acquisition cost, conversion rates and revenue outcomes
- Use GA4, reporting platforms and performance data to monitor results, surface insights and recommend next steps
- Develop and run structured A/B tests across channels, audiences, creative and campaign strategies
- Use AI to analyze performance data and optimize campaign performance
- Support organic growth through SEO, AEO and GEO
- Establish a consistent reporting and performance review cadence
- Identify opportunities to scale high-performing campaigns and acquisition opportunities
- Partner with performance marketing leadership and cross-functional teams to support growth across Maple’s consumer and specialty care offerings
- Build understanding of paid and organic acquisition strategies, target audiences, benchmarks and growth objectives during the first 90 days
- Deliver paid acquisition targets, support organic growth and improve media efficiency over the first 12–18 months
Requirements
- 5+ years of hands-on performance marketing experience, ideally in a high-growth, consumer-focused business
- Deep expertise in Google Ads and Meta Ads, including campaign structure, bidding, optimization and measurement
- Experience managing meaningful paid media budgets with accountability for CAC, conversion rates and revenue outcomes
- Demonstrated ability to drive organic growth through SEO, AEO and GEO
- Strong analytical skills and proficiency with GA4, reporting platforms and performance measurement
- Experience using AI to analyze performance data and optimize performance
- Experience developing and executing structured A/B tests and translating results into actionable improvements
- Proactive, detail-oriented and comfortable working independently in a fast-paced environment
- Experience with subscription businesses is a plus
- Employment offer subject to criminal record check (EPIC) and identity verification; additional employment or education verification may be conducted depending on role requirements
Benefits
- 24/7 access to general practitioners, pediatrics and mental health therapy for you and your family; care starts on day one
- Medical, dental and life insurance
- Health spending account
- Annual flex benefits budget for professional development, wellness expenses or a one-time boost to retirement savings
- 10 dedicated health days for rest, medical appointments or caregiving
- Ability to work internationally in eligible countries for up to ten days per year
- Group retirement savings plan
- 3 weeks vacation
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