Senior Field Marketing Manager leading memorable events and high-touch ABM campaigns for CrowdRiff, a destination marketing visual storytelling platform. Managing budgets, vendors, HubSpot demand generation, and customer expansion.
Responsibilities
Own the event portfolio by evaluating opportunities and developing an event strategy that drives pipeline, expansion, and retention
Design and execute memorable booths and activations, including end-to-end on-site logistics
Decide who attends events, prepare attendees, and ensure on-site information reaches HubSpot for follow-up
Run pre-event outreach, meeting booking, and post-event follow-up in HubSpot with Account Management
Report event spend, meetings, pipeline, expansion, and revenue, including quarterly rollups
Execute high-touch ABM campaigns such as dinners, small-format gatherings, and one-to-few experiences for target accounts
Manage vendor and organizer relationships, negotiate sponsorships, and oversee fabrication, print, and freight suppliers
Own customer receptions, dinners, webinars, and other first-party activations
Forecast the events and field marketing budget and make tradeoff decisions
Deepen existing customer relationships through high-touch account campaigns
Requirements
5–7 years running large-scale events with full portfolio ownership
Calm and decisive on-site, with the ability to prepare others to represent the company
Hands-on HubSpot experience with lists, workflows, campaigns, attribution, and reporting
Daily use of Claude or similar AI tools, with sound judgment about human review
Experience executing high-touch ABM and account programs, including programs for existing customers
Strong marketing analysis and clean, on-brand copywriting
Comfortable managing and forecasting budgets
Curious about how destination marketing works
Remote work eligibility based in Canada
Legally authorized to work in Canada
Nice to have: experience marketing to DMOs, tourism boards, or travel/hospitality
Nice to have: portfolio of designed booths or activations
Nice to have: background in experiential, brand, or environmental design
Benefits
Parental leave
Extended learning and development opportunities through the DevDollars program
Equity incentives
Feel-Good Fridays: half-day off every other Friday in summer
No-meeting Fridays year-round
Flexible work hours
Regular team socials & team events
Up to 8 weeks of vacation
Up to $3000 towards your next trip
Travel and work from a country of your choice for 90 days
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