Field Marketing Manager building North American demand programs for ElevenLabs’ AI voice platforms. Driving enterprise pipeline across healthcare, financial services, telco, and retail.
About the role
- Senior Field Marketing Manager leading memorable events and high-touch ABM campaigns for CrowdRiff, a destination marketing visual storytelling platform. Managing budgets, vendors, HubSpot demand generation, and customer expansion.
Responsibilities
- Own the event portfolio by evaluating opportunities and developing an event strategy that drives pipeline, expansion, and retention
- Design and execute memorable booths and activations, including end-to-end on-site logistics
- Decide who attends events, prepare attendees, and ensure on-site information reaches HubSpot for follow-up
- Run pre-event outreach, meeting booking, and post-event follow-up in HubSpot with Account Management
- Report event spend, meetings, pipeline, expansion, and revenue, including quarterly rollups
- Execute high-touch ABM campaigns such as dinners, small-format gatherings, and one-to-few experiences for target accounts
- Manage vendor and organizer relationships, negotiate sponsorships, and oversee fabrication, print, and freight suppliers
- Own customer receptions, dinners, webinars, and other first-party activations
- Forecast the events and field marketing budget and make tradeoff decisions
- Deepen existing customer relationships through high-touch account campaigns
Requirements
- 5–7 years running large-scale events with full portfolio ownership
- Calm and decisive on-site, with the ability to prepare others to represent the company
- Hands-on HubSpot experience with lists, workflows, campaigns, attribution, and reporting
- Daily use of Claude or similar AI tools, with sound judgment about human review
- Experience executing high-touch ABM and account programs, including programs for existing customers
- Strong marketing analysis and clean, on-brand copywriting
- Comfortable managing and forecasting budgets
- Curious about how destination marketing works
- Remote work eligibility based in Canada
- Legally authorized to work in Canada
- Nice to have: experience marketing to DMOs, tourism boards, or travel/hospitality
- Nice to have: portfolio of designed booths or activations
- Nice to have: background in experiential, brand, or environmental design
Benefits
- Parental leave
- Extended learning and development opportunities through the DevDollars program
- Equity incentives
- Feel-Good Fridays: half-day off every other Friday in summer
- No-meeting Fridays year-round
- Flexible work hours
- Regular team socials & team events
- Up to 8 weeks of vacation
- Up to $3000 towards your next trip
- Travel and work from a country of your choice for 90 days
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