Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Canada Marketing Manager scaling Therabody’s wellness technology brand nationwide. Leading localized campaigns, product launches, partnerships, events, retail marketing, and Canadian agency relationships.
Responsibilities
- Own and scale Therabody's brand marketing presence across Canada
- Localize global and international brand strategies into regional marketing plans
- Build and execute Canada's annual marketing calendar
- Lead end-to-end marketing execution for product launches and momentum activities across retail, PR, influencer, and event channels
- Partner with local influencers, fitness professionals, wellness advocates, studios, wellness centres, and sports organizations
- Scale brand advocacy among athletes, trainers, and ambassadors through seeding programs
- Collaborate with digital and media teams to leverage local creator content across paid and owned channels
- Architect and execute campaigns to generate customer reviews across DTC platforms and Canadian retail websites
- Monitor community sentiment, customer reviews, brand tracking, and local messaging
- Manage Canadian PR, creative, media, and activation agency partners
- Own campaign briefs, asset delivery pipelines, and timeline tracking
- Analyze campaign metrics and produce reports, insights, and ROI recommendations
- Concept, plan, and execute consumer-facing and trade marketing events across Canada
- Manage event logistics, budgets, staffing, product inventory, branded assets, and on-site execution
- Support Toronto retail marketing initiatives and visual merchandising
- Coordinate local marketing and co-op promotional plans for Canadian retail accounts
- Manage the regional marketing budget, vendor contracts, invoices, and purchase orders
- Monitor marketing KPIs and event metrics and deliver post-activation ROI reports to leadership
Requirements
- 5–10 years of progressive experience in brand marketing, PR, experiential marketing, partnerships, or agency account management
- Proven track record handling fast-paced accounts and cross-functional projects
- Agency account management experience highly preferred
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Exceptional stakeholder management skills
- Ability to navigate matrixed reporting lines between local sales and global international leadership
- Ability to collaborate with international marketing peers and global corporate functions
- Strong track record managing multi-city events, local vendor networks, and regional activation budgets
- Independent self-starter who thrives with autonomy and excels at working remotely from a regional corporate hub
- Experience in wellness, fitness, consumer electronics, premium lifestyle, apparel, or sports industries highly desirable
- Flexibility and willingness to travel across Canada
- Professional fluency in English and French highly desirable
- Passion for Therabody's mission and product categories
Benefits
- Opportunity to work at Therabody, a wellness technology leader
- Collaborative, creative, entrepreneurial work environment
- Flexibility to work remotely from a regional corporate hub
- Travel across Canada for marketing activations and events
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