Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Marketing Manager shaping Sapling’s brand, campaigns, and growth strategy. Driving demand generation for a Toronto management consulting firm serving mid-market and investment clients.
Responsibilities
- Translate business goals into actionable marketing strategy and plans
- Define target audiences, campaigns, channels, and resource allocation
- Craft differentiated messaging and value propositions for CEOs, CFOs, private equity partners, and investment bankers
- Manage Sapling’s online, LinkedIn, and in-person presence
- Promote the team’s financial thought leadership
- Create and support internal thought leadership content across the marketing funnel
- Oversee campaign execution, coordination, timelines, and budgets
- Monitor campaign results and optimize based on data insights
- Execute a lead and customer keep-warm strategy with the sales team
- Conduct market, customer, competitor, and campaign research
- Analyze customer needs, engagement, and buying-experience friction
- Manage, mentor, and develop a Marketing Analyst and marketing interns/co-ops
- Manage external vendors and professional association partnerships
- Collaborate with leadership, consulting, sales, and administrative teams on growth goals
- Build a larger high-performing marketing team as the company grows
- Allocate and monitor marketing budgets to maximize returns
- Define performance metrics and analyze results against goals
Requirements
- 5+ years of prior marketing experience
- Strong preference for experience in consulting, professional services, or B2B services
- Understanding of B2B buyer journeys, demand generation, lead nurturing, and conversion optimization
- Proven ability to develop sharp messaging and positioning for complex, multi-stakeholder services
- Strong track record managing people, projects, and budgets with successful measurable outcomes
- Self-starter with high creative standards who takes ownership
- Comfortable working in a high-performance, fast-paced environment
- Excellent verbal and written communication skills
- Strong understanding of and experience using CRM systems, marketing automation platforms, and digital analytics
- Resume, non-AI cover letter, online application questions, and portfolio or relevant work examples required
Benefits
- Hybrid work arrangement
- Professional development and learning & development initiatives
- Inclusive and diverse workplace
- Opportunity to contribute to a growing company and high-impact client work
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