Senior Growth Manager driving LemFi's expansion among Nigerian communities in Canada. Building partnerships, grassroots campaigns, and measurable user acquisition for its immigrant - focused financial app.
About the role
- Head of Growth owning comprehensive growth strategies for TikTok Shop. Building scalable growth engine with responsibility for paid acquisition, SEO, content, and optimization.
Responsibilities
- Own the full growth funnel: paid acquisition, SEO, content marketing, email and lifecycle, and conversion optimization.
- Build and own the growth roadmap, including experiments, channel mix, and prioritization.
- Define and track the metrics that matter: CAC, LTV, activation rates, and pipeline contribution.
- Work closely with sales, product, and customer success to close the loop between acquisition and retention.
- Hire and lead a small growth team as we scale.
Requirements
- You have built growth programs before, not just managed them.
- Comfortable in the data, comfortable writing copy, and comfortable talking to customers to understand why they buy.
- You do not need a team around you to get started.
- Track record of building SEO, paid, or content programs that drove measurable, compounding results.
- Familiarity with ecommerce, DTC brands, or TikTok Shop is a strong plus.
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