Director leading Homebase’s data engineering, data science, and applied AI teams. Building trusted data infrastructure and AI - powered tools for 150,000+ small businesses.
About the role
- Director of AI Analytics at Sur La Table driving data and AI decision-making across eCommerce and other functions. Leading analytics integration and establishing standards for data-driven insights.
Responsibilities
- Serve as the primary analytics leader across eCommerce, Marketing, Finance, Retail, Merchandising, Inventory Planning, and Operations.
- Own problem definition for analytics - determining which business questions matter and what decisions insights should inform.
- Move analysis beyond “what happened” to “why it happened,” “how it happened,” and “what we should do next.”
- Proactively mine data to identify risks, opportunities, inefficiencies, and performance drivers.
- Influence senior leaders through clear implications and actionable recommendations.
- Own the integrity, governance, and usability of core commerce, customer, and operational datasets across platforms (eCommerce, POS, CDP, email, data warehouse).
- Validate insights using business context and commercial logic — not just technical correctness.
- Define, document, and continuously evolve company-wide KPI frameworks in partnership with Finance and functional leaders.
- Identify and resolve cross-functional metric misalignment to ensure a single, trusted understanding of performance.
- Establish standards for data quality, documentation, and analytical transparency across the organization.
- Leverage AI as a core component of advanced analytical work, including hypothesis generation, exploratory analysis, pattern detection, insight synthesis, and narrative development.
- Design, operationalize, and scale repeatable AI-assisted workflows that support recurring company-level decisions (growth, margin optimization, inventory productivity, forecast alignment).
- Establish validation frameworks to pressure-test AI-generated outputs against source data, historical performance, customer behavior, and commercial logic.
- Embed AI-enabled insights into planning, forecasting, and executive performance reviews.
- Promote responsible, explainable, and outcome-driven AI usage across analytics workflows.
- Own web and digital analytics strategy using Heap, including funnel performance, customer journey analysis, and conversion optimization.
- Ensure tracking integrity and event schema accuracy, including review of structured data formats (e.g., JSON, data layers) in partnership with Product Engineering.
- Translate behavioral data into commercial implications that influence merchandising, marketing, inventory, and operational decisions.
- Ensure behavioral insights are aligned with downstream systems and financial realities.
- Reconcile demand, margin, inventory, and operational perspectives into cohesive performance narratives.
- Support planning, forecasting, and performance alignment across Finance, Retail, Merchandising, and Operations.
- Challenge assumptions and reframe business narratives using data-backed insight.
- Serve as a connector between commercial strategy and operational execution.
- Establish analytical standards that prioritize clarity, trust, commercial relevance, and decision impact.
- Reduce reactive ad hoc work by building scalable, decision-focused reporting and automation frameworks.
- Design the structure, workflows, and expectations for the analytics function.
- Hire, mentor, and develop junior analytics talent once foundational systems are established.
- Champion a modern, insight-driven analytics culture across the company.
Requirements
- 8+ years of experience in Analytics, Strategy, or Data Leadership roles.
- Demonstrated experience leading analytics across multiple business functions.
- Strong experience in commerce-driven businesses (retail, eCommerce, CPG, marketplace).
- Comprehensive knowledge of all traffic acquisition channels and their downstream impact on site behavior, using that expertise to develop reliable forecasts that drive strategic decision-making.
- Advanced SQL and strong analytical modeling capabilities.
- Demonstrated experience designing and governing AI-enabled analytics workflows.
- Strong capability to pressure-test AI-generated insights against data, customer behavior, and commercial logic.
- Hands-on expertise with Heap or similar event-based web analytics platforms.
- Comfort working with structured data formats (e.g., JSON), event schemas, and data instrumentation.
- Experience defining KPI frameworks and resolving cross-functional metric misalignment.
- Proven ability to translate complex data into clear, compelling stories that inform and influence executive decision-making - moving leadership from insight to action with confidence and conviction.
- Track record of proactive insight generation, not reactive reporting
- Ability to work standard Eastern Time business hours
Benefits
- Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
- AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
- Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
- Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies.
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
AI Solution Specialist helping greenhouse growers adopt Source.ag’s AI - powered crop technology. Building dashboards, automations, and custom tools while translating greenhouse insights into product improvements.
Senior Advisor designing and integrating generative AI solutions for Desjardins, North America’s largest cooperative financial group. Driving adoption through training, change management and scalable AI practices.
Strategy and management consultant creating complex business scenarios and evaluating AI outputs. Supporting Gramian Consultancy’s IT talent solutions through rigorous consulting analysis and executive deliverables.
Gartner Director Analyst shaping AI - driven technology operations guidance for CIOs. Conducting research, advising executives, and presenting modernization strategies to global clients.
Romanian AI Tutor training SpaceXAI’s Grok for multilingual speech and voice interactions. Annotating audio, translating content, and evaluating accents, pronunciation, and prosody.
AI Tutor training SpaceXAI’s Grok with Slovenian multilingual audio data. Annotating speech, recording voices, and localizing text to improve global voice interactions.
AI Agent Implementation Specialist building AI agents and administering Marketo for Extreme Networks’ cloud - driven networking solutions. Supporting MarTech integrations, campaign workflows, troubleshooting, and marketing automation across US time zones.
Head of AI Safety leading applied AI system evaluations and advisory work at Moonshot. Managing teams, partnerships, and portfolio growth across violence prevention and online harms.
Global Public Policy Manager shaping compute, infrastructure, export - control, and sovereign AI policy. Cohere builds security - first enterprise AI models and products.