Growth & AI Marketing Manager building AI - driven marketing automation and ABM systems. Scaling data, outbound, and pipeline operations for ABC Fitness’s global fitness software business.
About the role
- Senior AI Creative Automation Lead in AI-native creative production for omnichannel retail. Building workflows and generating assets across growth channels to enhance customer experience.
Responsibilities
- Build AI-native workflows for image, video, copy, resizing, QA, approvals, and deployment across portfolio brands.
- Personally create and refine assets across channels, especially where speed and quality both matter.
- Establish prompt structures, model-selection logic, reference workflows, naming conventions, and QA standards that turn scattered experiments into repeatable systems.
- Generate creative variants for testing across Meta, display, email, landing pages, and other growth surfaces.
- Partner with performance marketing and growth teams to connect creative output to testing plans, measurement, and readouts.
- Build segmentation-aware variant workflows that tailor angles, formats, hooks, or offers to different audiences while staying within legal, platform, and brand guardrails.
- Push for photoreal, premium output and know when to use AI-only workflows, hybrid workflows, or traditional approaches.
- Help train internal teams on what good AI creative production actually looks like and how to adopt these systems in practice.
Requirements
- 5+ years of experience in creative production, performance creative, design systems, automation, or AI-enabled content workflows.
- Clear evidence of having built real workflows, not just casual experimentation with AI tools.
- Strong creative taste and a high quality bar for imagery, motion, and brand execution.
- Hands-on experience with generative image, video, and copy tools, including prompt design, iteration strategy, references, and QA.
- Proven ability to create work that is commercially usable, not just technically interesting.
- Experience creating or supporting creative testing for paid media, ecommerce, or growth channels.
- Ability to personally produce or direct photoreal creative output that minimizes obvious AI artifacts.
- Strong builder mentality: you like shipping, refining, and proving systems in real operating environments.
Benefits
- Paid time off policies
- 401(k) match
- medical/dental/vision and a variety of supplemental policies
- employee discounts across our portfolio of brands
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