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About the role

  • Programmatic leader expanding B2B/SaaS advertising services at Directive Consulting. Developing strategies, optimizing DSP campaigns, and guiding clients, partners, and teams.

Responsibilities

  • Own the expansion of programmatic service offerings
  • Drive the strategic vision of the programmatic department
  • Develop and implement comprehensive programmatic strategies
  • Enhance the organization's digital advertising capabilities
  • Collaborate with cross-functional teams to align programmatic initiatives with business objectives
  • Establish and analyze KPIs
  • Analyze campaign performance and provide optimization and client-growth recommendations
  • Manage relationships with programmatic partners, vendors, and platforms
  • Foster collaboration and ensure access to cutting-edge solutions
  • Act as a thought leader, sharing industry knowledge and insights
  • Support department advancement and learning and development

Requirements

  • 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
  • 2+ years of demonstrated people management experience
  • Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
  • Strong understanding of how programmatic and other paid and organic channels work together to surpass client KPIs
  • Proven track record in programmatic media planning and building measurement frameworks
  • Recent hands-on expertise building and optimizing campaigns in DSPs
  • Preference for experience with TTD, Nexxen, and DV360
  • ABM experience
  • Experience supporting programmatic new business pitches, including audits and presentations
  • Ability to provide clear POVs and programmatic subject matter expertise
  • Strong cross-collaboration, interpersonal, and communication abilities
  • Solid analytical ability and exceptional attention to detail
  • Results-oriented mindset and ability to balance multiple projects
  • Must have established and current work authorization and permanently reside in Canada

Benefits

  • Bonus eligibility
  • Medical, dental, vision plans
  • Disability and life insurance coverage for you and your family
  • 100% employer-paid plan for you
  • 50% employer contribution for dependents
  • Access to certified therapists through Spring Health
  • Headspace membership
  • Gympass
  • Unlimited PTO (2-week minimum)
  • Paid Company Holidays
  • Your Birthday Off
  • End of Year Recharge (Closed December 24 - January 1)
  • Paid Parental Leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure, scaling in total amount over time
  • Annual Anniversary Trip with peers and executive leadership
  • Remote work from a home office
  • PC or Mac available

Job title

Job type

Full Time

Experience level

SeniorLead

Salary

CA$100,000 - CA$130,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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