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About the role
- Programmatic strategy leader expanding B2B performance marketing services at Directive Consulting. Driving DSP campaigns, client growth, partnerships, KPIs, and new business pitches.
Responsibilities
- Own the expansion of Directive Consulting’s programmatic service offerings
- Drive the strategic vision of the programmatic department
- Develop and implement comprehensive programmatic strategies
- Collaborate with cross-functional teams to align programmatic initiatives with business objectives
- Establish KPIs and analyze campaign performance
- Provide insights and recommendations for continuous optimization and client growth
- Manage relationships with programmatic partners, vendors, and platforms
- Act as a thought leader and share industry knowledge and insights
- Support programmatic new business pitches, audits, and presentations
- Advance programmatic department capabilities and learning and development
Requirements
- 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
- 2+ years of demonstrated people management experience
- Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
- Strong understanding of how programmatic and paid and organic channels work together
- Proven track record in programmatic media planning and building measurement frameworks
- Recent hands-on expertise building and optimizing campaigns in DSPs
- Preference for experience with TTD, Nexxen, and DV360
- ABM experience
- Experience supporting programmatic new business pitches, including audits and presentations
- Programmatic subject matter expertise
- Strong cross-collaboration, interpersonal, and communication abilities
- Solid analytical ability and exceptional attention to detail
- Results-oriented mindset and ability to balance multiple projects
- Established and current work authorization in Canada
- Permanent residence in Canada
- Reliable internet access and professional background
- Ability to operate a laptop, software platforms, and office productivity tools
- Ability to remain stationary for extended periods and interpret written and verbal communication
Benefits
- Bonus eligibility
- Medical, dental, vision, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you and 50% employer contribution for dependents
- Access to certified therapists through Spring Health
- Headspace membership
- Gympass
- Unlimited PTO (2-week minimum)
- Paid company holidays
- Birthday off
- End of Year Recharge, closed December 24–January 1
- Paid parental leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure
- Annual Anniversary Trip with peers and executive leadership
- Remote work from a home office
- PC or Mac available
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Degree requirement
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