LP
Senior Product Manager
LinkedIn Recruiter Post
Senior Product Manager needed for a 6 - month contract in downtown Vancouver with retail and data analytics experience. Onsite 4 days/week.
About the role
- Senior Product Manager overseeing platform strategies for personalized promotions at DraftKings. Collaborating with teams to develop scalable tools and improve customer engagement.
Responsibilities
- Own and drive the strategic roadmap for marketing platform capabilities that power scalable, personalized promotional experiences.
- Lead cross-functional teams through discovery, development, launch, and iteration of high-impact promotional tools across web and mobile.
- Translate vision into clear requirements, business cases, and measurable success metrics aligned to company objectives.
- Build and scale capabilities for dynamic offer creation, audience targeting, gamification, and lifecycle engagement.
- Embed experimentation, automation, and machine learning to improve targeting precision, measurement accuracy, and performance from impression to play.
- Partner across Engineering, Marketing, Analytics, Data Science, and Operations to deliver seamless solutions and influence broader platform strategy.
- Evaluate and integrate third-party technologies to accelerate execution and expand platform capabilities.
- Ensure promotional experiences are relevant, frictionless, and designed with responsible gaming principles in mind.
Requirements
- Bachelor’s degree or equivalent practical experience
- 5+ years of Product Management experience, ideally in marketing technology, promotions, retention platforms, or customer-centric digital products
- Proven experience building and scaling platform capabilities in fast-paced, cross-functional environments
- Deep understanding of promotional and retention strategy, customer behavior, and omnichannel engagement
- Strong analytical and experimentation expertise, with experience applying performance data and machine learning concepts to drive automated, scalable solutions
- Excellent communication and stakeholder management skills, with the ability to influence across technical and business teams
- Comfort operating in complex, ambiguous environments while balancing long-term strategy with near-term impact
- Strong ownership mindset and commitment to continuous improvement.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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