Werkstudent/in für Partnerschaften und Off - Page - SEO bei unabhängiger Finanzberatung. Aufbau von Content - Kooperationen und hochwertigen Backlinks für bessere Finanzentscheidungen.
About the role
- Digital Marketing Lead driving web, social, email, SEO, and paid campaigns for Earthscape Play’s custom playground design-build business. Owning digital strategy, budget, content, and performance.
Responsibilities
- Build and own the digital and content plan, editorial calendar, and campaign roadmap aligned with marketing strategy and sales goals
- Manage the digital marketing budget across paid media, website, and marketing technology
- Own channel KPIs including web traffic, leads, and social media engagement
- Track performance using Google Analytics (GA4) and native platform insights, refine tactics, and identify growth opportunities
- Present results, insights, and recommendations to leadership and align stakeholders on priorities
- Manage and optimize the WordPress website, including portfolios, brand stories, product pages, landing pages, plugins, performance, and AODA accessibility
- Lead SEO strategy, including keyword research, technical SEO, Google Search Console, and AEO/AI search optimization
- Maintain GA4 and Google Tag Manager tracking for form fills, leads, and campaigns
- Work with Sales to ensure leads are captured in Copper CRM and followed up quickly
- Own LinkedIn and Instagram strategy, content creation, publishing, scheduling, community management, and reporting
- Own email marketing, including audience lists, segmentation, newsletters, nurture campaigns, CASL compliance, and reporting
- Plan and run Google Ads paid search campaigns and test other paid channels as budget allows
- Improve the digital marketing stack, including Google Ads, GA4, Campaign Monitor, and WordPress
- Lead integrated campaigns across social media, email, web, and collateral
- Brief and manage external agency and freelance partners
- Create copy and creative for project spotlights, emails, social posts, and customer-facing touchpoints
- Deliver marketing materials, sales tools, and digital communications for product launches, business initiatives, and industry events
- Develop fresh campaign ideas and new content formats
- Own event content and pre- and post-event digital campaigns
Requirements
- 7+ years of hands-on experience in digital and content marketing
- Degree or diploma in marketing, communications, or equivalent real-world experience
- Experience owning multi-channel campaigns and channel performance
- Experience managing a marketing budget
- Experience briefing and managing external agencies, freelancers, or vendors
- Track record of building a digital or content plan and accountability for KPIs such as web traffic, leads, and engagement
- Experience presenting results and recommendations to senior leaders and aligning stakeholders
- Hands-on experience publishing and managing content natively in LinkedIn and Instagram
- Experience running paid search campaigns on Google Ads
- Experience with Campaign Monitor or a similar email marketing platform, including list management and CASL-compliant email practices
- CRM experience is an asset
- Experience with Adobe Creative Cloud, specifically Photoshop and InDesign
- Strong proficiency in Google Workspace
- Hands-on experience managing a WordPress website
- Basic HTML/CSS is an asset
- Strong working knowledge of Google Analytics (GA4), Google Tag Manager, Google Search Console, and native LinkedIn and Instagram insights
- Self-starting, entrepreneurial mindset with a track record of taking initiative and driving projects from idea to finished deliverable
- Comfortable balancing independent execution with cross-functional collaboration in a nimble, fast-paced environment
- Portfolio or examples of digital campaigns with measurable results
- Experience in B2B, construction, architecture, or design-related industries is an asset
- Genuine passion for the mission to bring play to the world
- Successful candidates may be required to consent to relevant pre-employment background checks
Benefits
- Profit sharing and performance bonuses
- Employee share ownership opportunities (ESOP) after 1 year of service
- Six-week sabbatical after 14,000 hours worked
- Tuition reimbursement for continuous learning
- Extended health and dental benefits
- Flex time with options to work hybrid to support work-life balance
- Company events
- Casual dress code
- Accommodation during the recruitment process and otherwise
- Background checks relevant to the role prior to receiving a job offer
- Inclusive, diverse, and belonging-focused work environment
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