Director of Digital Marketing leading paid acquisition, website conversion, and lifecycle marketing for MagicSchool’s generative AI education platform. Driving teacher signups and B2B school and district demand.
About the role
- Senior Digital Marketing Specialist leading CRM, email lifecycle, and marketing operations for Valtech, an experience innovation company. Driving campaigns, automation, analytics, and client marketing transformation.
Responsibilities
- Own end-to-end email and CRM strategy for B2B clients, including lifecycle mapping, segmentation, lead nurture programs, and customer journey design
- Translate business objectives into full-funnel lifecycle marketing strategies for demand generation, pipeline acceleration, retention, and account growth
- Develop audience-led journeys using first-party data, behavioral and firmographic segmentation, lead scoring, and AI-supported personalization
- Build lifecycle roadmaps and strategic recommendations based on performance insights and business goals
- Align email and CRM touchpoints with paid media, social, content, and integrated marketing campaigns
- Present lifecycle strategies, recommendations, and performance reviews to stakeholders
- Own CRM and marketing automation strategy, governance, platform administration, and best practices
- Build and optimize automated nurture programs, triggered campaigns, behavioral workflows, and customer journeys
- Oversee segmentation, lead scoring, data enrichment, audience targeting, data quality, governance, and compliance
- Administer content marketing and workflow platforms; configure workflows, templates, automations, and user permissions
- Manage integrations among content platforms, DAM, CMS, analytics, CRM, and marketing technology systems
- Provide platform support, troubleshooting, user enablement, training, documentation, and onboarding materials
- Lead end-to-end email campaign execution, including briefing, segmentation, creative direction, build, QA, deployment, and analysis
- Execute A/B and multivariate testing across messaging, journey paths, audience segments, and send times
- Monitor deliverability, sender reputation, list hygiene, compliance, and campaign health
- Own reporting and performance analysis across email, CRM, lifecycle marketing, and content operations
- Track engagement, conversions, pipeline influence, retention, revenue impact, and campaign effectiveness
- Translate performance data into actionable recommendations and business insights
- Act as senior email, CRM, and marketing operations contact for clients
- Deliver strategic guidance, campaign planning, lifecycle strategies, workflow documentation, operational processes, and performance reports
- Collaborate with media, strategy, content, experience, creative, and analytics teams to develop integrated marketing solutions
- Report directly to the VP of Media and partner with internal teams and client stakeholders
Requirements
- 6-8+ years of experience in email marketing, lifecycle marketing, CRM strategy, marketing operations, or digital marketing
- Experience preferably in a B2B environment or agency setting
- Hands-on expertise with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, or similar
- Experience developing and managing lifecycle marketing programs, customer journeys, segmentation frameworks, and lead nurture initiatives
- Experience administering content marketing, workflow management, or project management platforms such as Optimizely, Monday.com, Workfront, or equivalent
- Strong knowledge of marketing operations, content production workflows, stakeholder management, and process optimization
- Experience integrating CRM, marketing automation, DAM, CMS, analytics, and sales systems
- Working knowledge of email deliverability, compliance requirements, and customer data management best practices
- Experience partnering with analytics and data teams on reporting, attribution, and performance measurement
- Excellent organizational, communication, and presentation skills
- Proven ability to manage multiple stakeholders and priorities in a fast-paced environment
- Ability to work independently while contributing to a collaborative team culture
- Experience in Agile methodologies and consulting
- For Québec-based candidates, fluency in English is necessary
- Applicants must be from Ontario or Québec
Benefits
- Comprehensive insurance plan with Gold, Silver, or Bronze modules; employer contribution of up to 80% depending on module
- Short- and long-term disability coverage
- Dialogue via Sun Life virtual healthcare services
- Employee and Family Assistance Program
- Complete mental health support program
- $500 Personal Spending Account for healthcare reimbursements, gym memberships, public transit passes, office supplies, or RRSP contributions
- RRSP retirement plan with 100% employer matching through DPSP, up to 4%
- Flexible vacation policy, including 5 days during the probation period and prorated vacation thereafter
- $30/month Personal Technology Reimbursement, offered from day 1
- Winter holiday office closure
- Flexible scheduling throughout the year
- Growth opportunities, continuous learning, professional development, and international careers
- Inclusive, collaborative workplace culture
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