Senior Digital Marketing Specialist leading CRM, email lifecycle, and marketing operations for Valtech, an experience innovation company. Driving campaigns, automation, analytics, and client marketing transformation.
About the role
- Director of Digital Marketing leading paid acquisition, website conversion, and lifecycle marketing for MagicSchool’s generative AI education platform. Driving teacher signups and B2B school and district demand.
Responsibilities
- Build and lead paid and organic acquisition engines
- Reach and acquire teacher users and school and district partners
- Manage a significant budget across paid search, paid social, and display
- Run website strategy with a focus on conversion
- Shape lifecycle and email programs
- Drive B2C signups and adoption through paid digital channels
- Generate top-of-funnel leads and pipeline for the B2B sales team
- Own website strategy and roadmap, including conversion rate optimization, automated A/B testing, and Webflow publishing
- Oversee lifecycle and email marketing strategy to improve activation and retention
- Manage and coach paid digital agencies and contractors
- Build performance reporting across channels and communicate insights to leaders and partner teams
- Partner with Product, Customer Success, Sales, and the wider marketing team
- Report to the Chief Marketing Officer
Requirements
- Director-level experience managing a multi-million dollar marketing budget
- Several years of hands-on and managerial experience in search engine marketing, including Google Ads and Bing Ads
- Record of ROI-positive campaigns across global markets
- Deep experience running paid social campaigns, especially on Meta and LinkedIn
- Proven ability to drive both B2C user acquisition and B2B demand generation
- Experience managing web developers and overseeing website strategy
- Data fluency and ability to explain performance data and recommended actions in plain language
- Ability to take full accountability for results and drive work from idea through execution
- Ability to collaborate across marketing, sales, product, and customer success
- Comfort making sound decisions with incomplete information
- Alignment with improving education through technology
- Nice to have: Iterable or similar lifecycle email platform experience
- Nice to have: Webflow, automated A/B testing, and CMS publishing experience
- Nice to have: Looker, Metabase, Amplitude, or HockeyStack experience
- Nice to have: edtech or mission-driven SaaS background
- Nice to have: experience briefing and managing creative production for paid campaigns
- Must be authorized to work in the United States or Canada without visa sponsorship
Benefits
- Flexibility of working from home
- Unlimited time off
- Employer-paid health insurance plans
- Dental and vision insurance at very low premiums
- Generous stock options vested over 4 years
- 401k match
- Monthly wellness stipend
- Work on cutting-edge AI technology impacting educators and students
- Mission-driven team focused on efficient and equitable education
- Unique culture built on relationships, trust, communication, and collaboration
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