Marketing VA executing social content, video editing, outreach, and launches for a global peak - performance coaching company. Managing client communications, marketing administration, and live Zoom support.
About the role
- Digital Marketing Manager leading email, affiliate, paid, and cross-channel strategy for High Tide’s cannabis and e-commerce brands. Driving revenue growth, performance optimization, and team direction.
Responsibilities
- Own the strategic direction of email marketing across all brands as a revenue-driving channel
- Define email campaign approach, lifecycle strategy, and testing priorities
- Monitor email revenue, engagement, and conversion performance and identify improvements
- Direct Email Marketing Specialist optimization, testing, and scaling activities
- Drive strategy and performance across paid media, affiliate, and influencer channels
- Manage affiliate strategy, partner expansion, commission structures, campaign integration, and placement strategy
- Direct partner prioritization, campaign alignment, and optimization opportunities
- Evaluate affiliate partner performance and scale, optimize, or replace partners
- Define paid media usage, performance expectations, creative, messaging, audience targeting, and optimization
- Provide direction on influencer strategy, content, messaging, audience alignment, and effectiveness
- Define digital channel roles, performance targets, KPIs, and quarterly digital plans
- Lead cross-channel integration and campaign planning across email, web, paid, affiliate, and social
- Provide content direction and channel guidance to social teams and agency partners
- Consolidate performance insights and present monthly updates to marketing leadership
- Manage and guide the digital marketing team, setting expectations, priorities, and performance standards
- Support campaign planning, performance analysis, competitive benchmarking, reporting, and insight generation using AI
- Step in to support execution, analysis, troubleshooting, or operational tasks when needed
Requirements
- 6–10+ years of experience in digital marketing, performance marketing, or e-commerce
- Strong experience across multiple digital channels, including email, web, paid media, and affiliate
- In-depth email experience
- Affiliate management experience
- Proven ability to develop strategy, set performance targets, and drive measurable outcomes
- Strong analytical skills and ability to translate data into actionable insights
- Experience managing or guiding cross-functional teams
- Experience working with agencies and external partners
- Strong communication and presentation skills
- Resume required
- Relevant portfolio, case studies, or examples demonstrating digital strategy, campaign performance, or channel optimization
Benefits
- No benefits, perks, or compensation extras are specified in the posting
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