Digital Marketing Lead driving web, social, email, SEO, and paid campaigns for Earthscape Play’s custom playground design - build business. Owning digital strategy, budget, content, and performance.
About the role
- Senior Digital Marketing Specialist leading paid search, social, and programmatic acquisition for Fullscript’s healthcare technology platform. Managing major budgets, experimentation, analytics, and agency partnerships.
Responsibilities
- Oversee paid digital strategy across search, social, and programmatic channels
- Manage a large paid digital budget and dedicated experimentation budget
- Plan, execute, and optimize paid customer-acquisition campaigns
- Optimize and troubleshoot campaigns across the marketing funnel
- Leverage DSPs, Meta, Google Ads, and Microsoft Ads to achieve growth goals
- Pilot new channels, tactics, and formats, and decide what scales
- Measure paid performance using incrementality testing, first-party data, and offline conversion tracking
- Navigate signal loss and healthcare advertising restrictions
- Turn large data sets into recommendations that improve efficiency and ROI
- Collaborate with marketing, creative, and data teams and manage external partners
- Mentor junior team members
- Develop relationships with external partners and cross-functional stakeholders
- Improve paid digital capabilities using AI tools and automation
- Automate and streamline reporting, analysis, creative iteration, and campaign workflows
- Oversee spend delivery, invoicing, investment, and forecast tracking
- Help drive departmental profitability and campaign efficiency
Requirements
- 7+ years experience in paid digital campaign management
- Hands-on experience using Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms
- Experience managing $5 million+ in annual paid budgets
- Strong knowledge of the digital advertising ecosystem, focused on the US and Canadian Healthcare market
- Experience with paid search, paid social, and programmatic display
- Experience writing and testing performance ad messaging
- Advanced proficiency in Google Sheets and Slides
- Exceptional analytical skills and ability to work with large data sets
- High degree of numeracy and literacy
- Strong communication skills and ability to work cross-functionally
- Experience managing budgeting, invoicing, and margin management
- Healthcare B2B and B2C experience
- Experience and frameworks for A/B testing
- Familiarity with Google Analytics and Looker Studio
- Experience developing and executing marketing strategies for a multi-product platform serving SMB and Enterprise customers
Benefits
- Flexible PTO
- Competitive pay
- RRSP/401k match
- Premium benefits package
- Customizable coverage
- Paramedical services
- HSA
- Fullscript discounts on high-quality wellness products
- Continuous learning opportunities
- Training budgets
- Company-wide learning initiatives
- Hybrid and remote work flexibility
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Degree requirement
No Education Requirement
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