Digital Marketing Lead driving web, social, email, SEO, and paid campaigns for Earthscape Play’s custom playground design - build business. Owning digital strategy, budget, content, and performance.
About the role
- Head of Digital Marketing leading paid acquisition across Meta, Google, and TikTok for Total Life’s behavioral health telehealth services. Owning full-funnel growth, AI creative testing, analytics, and campaign optimization.
Responsibilities
- Own paid acquisition end to end, including strategy, creative, launch, optimization, and reporting.
- Plan, build, launch, and scale paid and organic acquisition campaigns across Meta, Google, and TikTok.
- Manage the full funnel from first impression to booked appointment, including landing pages, intake flows, retargeting, and email/SMS nurture.
- Use AI tools to generate, version, and test ad creative and copy at scale.
- Build an organized, searchable creative asset library.
- Create dashboards and weekly reports connecting spend to cost per booked patient and patient value.
- Run experiments on audiences, hooks, offers, and landing pages; document results and discontinue ineffective tests.
- Monitor platform algorithms, ad policies, and tools, adapting campaigns to protect performance.
- Work directly with leadership and exercise authority over budget, tools, and marketing direction.
- Support Total Life’s expansion into psychiatry, longevity, and weight-loss services across states.
Requirements
- Personally run and scale paid campaigns on Meta, Google, and TikTok, with demonstrable results using real numbers.
- Strong creative and analytical mindset, including connecting ad quality with cost-per-acquisition performance.
- Experience with attribution, cohorts, funnel conversion rates, and data analysis.
- Daily use of AI tools for creative, copy, analysis, or automation, with willingness to test new tools.
- Experience building landing pages, tracking setups, or automated workflows.
- Current knowledge of changes on major advertising platforms within the last 90 days.
- Ability to work independently with high ownership and low ego.
- Bonus: Experience in healthcare, telehealth, or another regulated category, including HIPAA-safe tracking and Meta/Google health ad policies.
- Bonus: Experience reaching older adults or their adult children.
- Bonus: Familiarity with landing-page builders, WordPress, HubSpot or similar CRMs, GHL, GA4, and Looker Studio.
Benefits
- Your work gets older adults to mental health care they’d otherwise go without, and you’ll see the impact in patients booked.
- Real ownership over strategy, stack, and tests.
- Opportunity for work to shape the company as it expands into new services and states.
- Competitive compensation with salary, performance bonus and equity.
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