Account Supervisor leading healthcare PR programs, client strategy, media relations, and account teams. Driving measurable communications results at Interdependence, an integrated marketing and communications firm.
About the role
- Territory Manager launching EMPIRE’s Canadian Panjabi music market. Leading artist marketing, A&R, distribution, sales relationships, and campaign development from Toronto.
Responsibilities
- Lead strategic market development and launch of EMPIRE, initially focusing on the Panjabi music market in Canada
- Plan, direct, organize, execute, and control artist campaigns for domestic and international inbound releases
- Support strategic planning of international and domestic releases
- Create release and campaign timelines for domestic releases
- Hire and manage third-party vendors, including PR, radio, and TV pluggers
- Create and maintain marketing budgets for Canadian markets
- Scout new talent for record label and distribution operations
- Identify new domestic label clients for distribution via EMPIRE
- Collaborate with A&R, social, PR, CRM, and other departments on marketing efforts
- Monitor campaign success and maximize revenues and earnings
- Administer project P&Ls
- Research EMPIRE information services data for decision-making
- Pursue new business development opportunities
- Manage local sales relationships with the global sales team
- Conduct platform outreach and relationship management
- Pitch releases for streaming-service playlists and other key partners
- Provide marketing drivers for the Commerce team
- Direct and supervise creative assets supporting music and messaging
- Develop and coordinate videos, artwork, and other visual content
- Develop innovative fan-engagement campaigns using social platforms and new technologies
- Manage consumer products and other marketing strategies
- Build, maintain, and assess external marketing partnerships
- Identify artist needs and align solutions with artist objectives
- Monitor project risks and proactively develop solutions
- Communicate and document project status and functional progress
- Perform additional assigned duties
Requirements
- Minimum 5 years experience doing marketing/A&R in the entertainment industry
- Experience breaking new artists with an understanding of current market conditions, trends and best practices
- Music industry knowledge - Panjabi, Hip-hop, R&B, Desi
- Strong administrative skills
- Ability to write and convey marketing strategies to teams within the label, management, and artists
- Understanding of traditional and digital media, including social and content streaming platforms
- Strong interpersonal and communication skills, both written and verbal
- Understanding of confidentiality and discretion
- Ability to juggle multiple projects and complete tasks fully
- Detail-oriented and extremely organized
- Team player, open to feedback, with strong communication
- Based in Toronto
Job title
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Degree requirement
No Education Requirement
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