Advertising Planning & Insights Manager – FTC

Posted 18 hours ago

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About the role

  • Expedia Group travel advertising manager translating audience and market data into media strategies. Supporting global sales teams, advertising partnerships, and revenue growth.

Responsibilities

  • Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets
  • Support AMER and global partners
  • Build relationships with global Sales teams and establish best practices for collaboration
  • Communicate booking/search and industry/macroeconomic data and insights in partner-facing situations
  • Support campaign strategy for Expedia Group Advertising partnerships
  • Contribute to generating and growing advertising partnerships
  • Drive quarterly and annual revenue targets
  • Collaborate with EMEA and APAC team members on pre-campaign and strategic support
  • Collaborate with Analytics, Yield, Operations, Strategy, and Product stakeholders
  • Innovate and automate Planning & Insights and Sales Operations systems, tools, and processes
  • Provide reporting, analytics, data insights, and media planning expertise

Requirements

  • Experience working within a data-driven, highly analytical culture
  • Experience in e-commerce, technology, digital marketing, business consultancy, or the travel industry
  • Experience in digital marketing and e-commerce roles or at OTAs
  • Experience in media planning across different channels
  • Ability to prioritize and collaborate with cross-functional teams in a fast-paced environment
  • Ability to turn data into actionable insights and tell stories with data
  • Problem-solving skills using cross-functional collaboration and data
  • Experience project managing key business initiatives, including goals and process design changes
  • Experience developing and launching data and insights visualization tools
  • Interest in current trends in travel, technology, business, e-commerce, marketing, and leadership

Benefits

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Paid time off
  • Employee Assistance Program
  • Wellness reimbursement
  • Travel reimbursement
  • Travel discounts
  • International Airlines Travel Agent Network (IATAN) membership
  • Flexible benefits and support

Job title

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$65,500 - CA$92,000 per year

Degree requirement

No Education Requirement

Location requirements

OnsiteTorontoCanada

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