Senior Product Manager growing Dutch Vet’s ecommerce business across prescription and non - prescription pet products. Owning P&L, storefront strategy, conversion, merchandising, and AI - powered recommendations.
About the role
- Senior Product Manager for Felix’s product team targeting patient acquisition in the Weight Loss category of healthcare technology. Owning the funnel from onboarding to treatment with a focus on metrics.
Responsibilities
- Own the acquisition and activation funnel end-to-end (first touch → onboarding → first treatment)
- Partner with Growth and Marketing to shape landing pages, messaging, and campaign flows that convert
- Identify and remove friction wherever it exists—UX, pricing, trust, speed, or otherwise
- Ship quickly, test aggressively, and iterate based on real data (not opinions)
- Go deep on the Weight Loss category—what patients want, what holds them back, and what gets them to act
- Capitalize on major shifts in the Weight Loss space (e.g. launch of generics) to unlock growth
- Drive a holistic view of the Weight Loss business
- Think beyond your immediate scope
- Work closely with CX, clinical, and pharmacy teams to ensure the front-door promise matches the care experience
- Define and own the metrics that matter (conversion, activation, time-to-treatment) and be accountable for moving them
- Actively use AI to move faster and build better
Requirements
- Acts like an owner
- Is a builder at heart
- Has a track record of shipping and driving outcomes
- Can show, not tell
- Is AI-pilled
- Has strong product judgment
- Is highly analytical but not academic
- Has a bias to action
- Is comfortable with ambiguity
- Communicates clearly and directly
Benefits
- Full medical, dental and vision benefits
- Maternity/paternity policy
- 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
- Competitive compensation
- Stock option grant
- Remote first, work from anywhere in Canada
- Professional development opportunities, working closely with founders and the senior leadership team
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No Education Requirement
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