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About the role

  • Market Development Representative generating qualified pipeline for Limina, a contextual data intelligence platform for enterprise AI. Running signal-based outreach, ABM, inbound qualification, and AE handoffs.

Responsibilities

  • Run signal-based outreach to engaged prospects, including webinar attendees, content downloaders, newsletter readers, and repeat website visitors
  • Reactivate dormant leads, stalled pre-MQLs, and closed-lost opportunities
  • Personally engage promising pre-MQL leads alongside nurture programs
  • Run winback and job-change sequences for former customers and champions
  • Help pilot the first account-based marketing program through personalized enterprise-account outreach
  • Coordinate with Account Executives and report on ABM results
  • Work events end to end, including pre-conference meeting booking, on-site prospect engagement, and follow-up
  • Respond to inbound demo, pricing, chat, and trial requests within one business hour
  • Qualify leads through discovery calls and email
  • Route qualified leads to the appropriate Account Executive and provide complete handoff notes
  • Maintain CRM accuracy across lead status, source, disposition, and next steps
  • Share prospect insights to shape marketing campaigns and messaging
  • Report on qualified pipeline, meetings, speed to lead, conversion, CRM quality, handoff completeness, and ABM engagement

Requirements

  • 1 to 2 years in a BDR, SDR, marketing, or customer-facing role
  • Strong track record of learning fast may count
  • Ability to hold a credible conversation about data privacy, AI infrastructure, and enterprise deployment models, or learn quickly
  • Clear, concise, personalized writing
  • Ability to juggle outreach sequences, an inbound queue, and event follow-up
  • Account-based marketing or intent-data tool exposure is a plus, but not required

Benefits

  • Equity participation
  • Commission/variable compensation tied to sourced pipeline and qualified meetings
  • Comprehensive benefits
  • Growth path toward an Account Executive, demand generation, or ABM role
  • AE deal-cycle shadowing and co-running discovery on select opportunities

Job type

Full Time

Experience level

Junior

Salary

CA$80,000 - CA$100,000 per year

Degree requirement

No Education Requirement

Location requirements

HybridTorontoCanada

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