Brand Marketing Intern supporting Kao Canada’s skincare and haircare portfolios. Assisting digital, social, influencer, PR, and product - launch marketing initiatives.
About the role
- Director shaping pricing, packaging, and go-to-market strategy for ClearGov’s public-sector financial platform. Leading portfolio marketing, commercialization, and a team across US and Canadian markets.
Responsibilities
- Define how ClearGov positions, packages, and brings to market a suite of 13 products across cities, counties, school districts, and special districts.
- Lead pricing and packaging strategy, including bundling, discounting, and launch pricing, in partnership with Product, Finance, Revenue, and external research partners.
- Set portfolio and commercialization strategy, including product fit, bundling, cross-sell opportunities, positioning, and go-to-market motions across customer segments.
- Represent product marketing with the executive team and board, connecting market, customer, and competitive insight to growth priorities and business performance.
- Manage and develop an established team of four, with the opportunity to grow the product and solution marketing organization.
- Build scalable launch and integration models for new products, bundles, and acquired products.
- Strengthen cross-sell, upsell, and account-based growth programs across ClearGov’s customer base.
- Establish competitive intelligence, win-loss analysis, and industry engagement programs.
- Craft outcome-based messaging and differentiation from spreadsheets and competing vendors; measure sales adoption and connect messaging to win rates.
- Define product marketing impact measures tied to adoption, expansion, win rates, and revenue outcomes.
Requirements
- Significant product marketing leadership experience in B2B SaaS, including recent experience at the Director or Senior Director level, or operating at a comparable scope.
- Experience owning go-to-market or commercialization strategy across a multi-product / platform portfolio, multiple customer segments, or distinct buyer personas.
- Pricing and packaging experience, including bundling, discounting, or launch pricing.
- Track record of translating customer, market, and competitive insight into positioning, portfolio, investment, or growth decisions.
- People leadership experience, including building, developing, and elevating a product marketing team.
- Strong partnership with Product, Sales, and Marketing leaders in a mid-market or enterprise sales environment.
- Executive presence and sound judgment, with the ability to operate autonomously, align senior stakeholders, and communicate strategy clearly to executives and board members.
- Comfort operating in a growing, evolving business where portfolio priorities and organizational needs continue to change.
- Experience with mid-market or lower-enterprise B2B SaaS products in the $30K–$60K ARR range and sales cycles of approximately three to four months.
- Preferred: Experience with programmatic growth motions such as account-based marketing, cross-sell, or upsell at scale.
- Preferred: Experience with enterprise SaaS products of $75k-$250M+.
- Preferred: Background in GovTech, FinTech, finance, accounting, compliance, or another technical or regulated vertical.
- Preferred: Experience supporting growth through M&A, portfolio expansion, or product-line integration.
- Preferred: Experience building win-loss, competitive intelligence, or industry analyst programs.
Benefits
- Remote and flexible work environment
- Medical, dental & vision insurance
- FSA, HSA, and/or Dependent Care FSA (US)
- Life + AD&D insurance, plus short-term and long-term disability insurance (US)
- Life + disability insurance (Canada)
- 401(k) (US) / RRSP (Canada) with 3.5% match
- 10 company holidays
- 3 wellness days
- Paid vacation time off
- Sick and safe time off
- Paid parental leave
- Paid bereavement leave
- Paid jury duty + civic service leave
- Employee assistance program
- 2 summer days + annual end-of-year "Dimming of the Lights"
- Employee referral bonus program
- Competitive compensation and benefits
- Opportunities to grow as we scale
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