Marketing Engineer

Posted 12 hours ago

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About the role

  • Marketing Engineer building AI-native lifecycle, paid acquisition, and campaign automation. Growing Wonolo’s two-sided temporary staffing marketplace for frontline workers.

Responsibilities

  • Map the worker journey from first touch through churn and build friction-reducing automations
  • Build automated worker journeys in Iterable or similar tools using data filters and metric thresholds
  • Build triggered onboarding, re-engagement, and win-back flows
  • Use LLMs to personalize messaging and improve conversion
  • Use Looker data to automatically activate and deactivate paid social campaigns through Meta, TikTok, and similar APIs
  • Build integrations that programmatically post job listings
  • Automate campaign activation across organic and paid channels, including social, job boards, search, and answer engine optimization
  • Rebuild manual marketing workflows to be AI-native
  • Build and evaluate AI agent workflows for acquisition, content creation, and competitive intelligence
  • Automate campaign reporting end to end
  • Design, launch, analyze, and scale or discontinue experiments
  • Monitor market health and activate playbooks for launches, ramp-ups, fill-rate drops, worker churn, and geographic gaps
  • Convert manually run campaigns into specifications for future automation
  • Work alongside the team leading funnel and lifecycle strategy and partner with Business Operations on market and customer data

Requirements

  • 2 to 4 years in a technical role where you built and shipped
  • Write SQL from scratch
  • Comfortable in Looker or a similar business intelligence tool
  • Work directly with APIs, handle authentication and webhooks
  • Build end-to-end automations in Zapier, n8n, Make, or code, including error handling and post-launch maintenance
  • Hands-on experience with LLM APIs such as Anthropic and OpenAI and agents, including prompt design, structured outputs, and evaluation loops
  • Experience building triggered campaigns in Iterable or a similar platform, or comparable automations from scratch
  • Structured approach to experimentation, defining success before building and measuring afterward
  • Experience shipping internal tools that teams adopted
  • Nice-to-have: B2C funnel knowledge, marketplace or gig economy product experience, paid acquisition automation familiarity, and Clay, Framer, or Lovable experience

Benefits

  • Meaningful equity
  • 100% employer-paid medical, dental, and vision insurance premiums
  • Generous parental leave plan
  • Cell phone reimbursement
  • Company laptop
  • Retirement plans
  • Life and disability insurance
  • No-cost on-demand mental health support, including counselling, mindfulness and meditation, and wellbeing courses
  • Flexible schedules
  • Open vacation policy
  • Ability to work from anywhere in the U.S. or Canada
  • Team outings, happy hours, and company off-sites
  • Opportunity for growth in a mission-driven and well-funded start-up

Job title

Job type

Contract

Experience level

JuniorMid level

Salary

$63,000 - $115,000 per year

Degree requirement

No Education Requirement

Tech skills

SQL

Location requirements

RemoteCanada

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