Marketing Specialist owning field events, email campaigns, content, webinars, and social media for JobGet’s AI-powered hiring platform. Connecting marketing activity to employer pipeline and revenue.
Responsibilities
Plan and manage a calendar of trade shows, industry conferences, and owned and partner events
Manage event execution, including booth materials, collateral, swag, shipping, registration, vendors, and on-site operations
Partner with sales on pre-event outreach and post-event follow-up
Track leads, meetings, and pipeline influenced for each event
Plan, write, build, and send email campaigns, newsletters, and nurture sequences
Segment and personalize audiences by industry, persona, and lifecycle stage
Run A/B tests and optimize deliverability, opens, clicks, and conversions
Report campaign performance and connect email activity to pipeline and revenue
Write and publish blog posts and supporting SEO content
Support social media accounts across JobGet brands
Maintain marketing collateral, templates, and the marketing asset library
Lead webinar programs from planning through follow-up
Take on ad hoc campaign experiments and cross-functional projects
Requirements
2–5 years of marketing experience with hands-on ownership across multiple channels
Direct field marketing experience planning and executing trade shows, conferences, or field events from start to finish
Experience building, launching, and optimizing email campaigns and nurture sequences in a marketing automation platform
Experience with HubSpot is a big plus
Experience working at a SaaS company, ideally selling to businesses
Experience working at a small company or startup and building without a playbook
Comfortable managing website content in a CMS and building landing pages
Strong writing skills adaptable across email, web, blog, and event materials
Data-minded; able to use campaign and event metrics to make decisions
Highly organized; able to manage multiple events, campaigns, and deadlines
Collaborative with sales, product, and leadership
Able and willing to travel for events as needed
Comfortable using AI tools
Bias for speed, ownership mentality, curiosity, and resourcefulness
Benefits
Purpose-driven organization
Flexible time off
Remote-first work environment
Flexible work hours; employees are in multiple time zones
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