Marketing Coordinator supporting Knix’s CMO and aligning apparel marketing teams. Managing executive calendars, go - to - market planning, campaigns, and cross - functional operations.
About the role
- Marketing Associate Intern supporting GSK Canada's severe asthma and nasal polyps portfolio. Coordinating omnichannel campaigns, analytics, budgets and compliant promotional content.
Responsibilities
- Support the development and delivery of integrated promotional tactics, tools and customer journeys across appropriate channels
- Partner with Customer Experience, digital, sales and agency teams to support campaign activation, adoption and continuous improvement
- Coordinate customer and field insights, identify execution issues and help translate findings into practical actions
- Maintain KPI reporting and analyze engagement, channel and marketing-tool usage, including VAE usage where applicable
- Support Marketing Mix Model activities, including data collection, validation, model inputs, interpretation and budget-allocation discussions
- Measure tactic performance and prepare insights to support decisions on content, channels and promotional mix
- Coordinate Content Lab workflows for review and approval of marketing materials
- Maintain approval, rePAAB and re-approval trackers and flag risks or required actions
- Support compliant execution and documentation with Marketing Operations, PAAB-facing partners and cross-functional stakeholders
- Track marketing budget expenses, purchase orders, statements of work and invoices
- Collaborate with Finance on monthly accruals, phasing and project close-out activities
- Maintain trackers and identify budget variances, timing risks and follow-up actions
- Coordinate Patient Value Team meetings, business-planning workshops and marketing huddles
- Independently manage defined workstreams, timelines and deliverables, escalating decisions or risks appropriately
- Support onboarding, team operating rhythms, vendor coordination and ad hoc initiatives that improve team effectiveness
- Report directly to the Marketing Manager, Severe Asthma & Nasal Polyps
Requirements
- Currently enrolled in a recognized university or college program in business, marketing, life sciences, biotechnology, analytics or a related field, with eligibility for an internship or co-op placement
- Strong analytical, organizational and problem-solving skills, with attention to detail and a commitment to high-quality work
- Ability to manage multiple priorities, learn quickly, seek feedback and take timely action
- Clear written and verbal communication skills and the ability to collaborate in a matrixed, cross-functional environment
- Working proficiency with Microsoft Excel and PowerPoint
- Interest or experience in pharmaceutical, biotechnology, healthcare or other regulated-industry marketing is a plus
- Experience with data visualization, dashboards, CRM, digital marketing or omnichannel platforms is a plus
- Exposure to project management, budget tracking, vendor coordination or marketing tool approval processes is a plus
- French and English capability is an asset for the Canadian environment
Benefits
- Internship or co-op placement opportunity
- Coaching and feedback
- Progressive opportunity to work with greater independence
- Accommodation for persons with disabilities during the application process
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