Marketing Intern supporting BOLD Magazine’s digital campaigns, social media, SEO, and email marketing. Creating content, researching markets, and tracking campaign performance.
About the role
- Marketing Coordinator executing direct mail, digital marketing, and alternate-media campaigns for HarperCollins Canada’s book publishing business. Supporting campaign planning, production, reporting, and operational efficiency.
Responsibilities
- Plan, coordinate, and execute direct inshipment programs, including direct mail, digital marketing, and alternate media, to support DTC financial objectives
- Assist the Manager with developing bulk and test marketing plans for inshipment program objectives
- Coordinate promotional material development and ensure objectives and deadlines are met
- Review creative copy, generate copy approval outlines, monitor the approval process, and write production instructions
- Proofread promotional materials at each creative stage to ensure requirements are met
- Set up, maintain, and communicate campaign overview details to internal and external stakeholders
- Generate and process promotional details, campaign progress reports, spending reports, and purchase orders
- Review processes and operational aspects of inshipment programs to improve efficiency, reduce costs, and encourage innovation
- Recommend methods to reduce complexity through innovation or creative process efficiencies
- Monitor, report, and present campaign results at applicable stages for all programs
Requirements
- Post-secondary diploma/degree in Business, Marketing, or a related discipline
- 0 to 2 years of progressive experience in Marketing
- Experience developing and executing Direct Marketing campaigns is an asset
- Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
- Exceptional organization skills and ability to manage multiple priorities under tight deadlines
- Detail oriented with ability to coordinate complex campaigns under tight deadlines
- Creative thinking skills to assist with developing innovative marketing plans and problem solving
- Ability to work in an office environment
- Some travel within North America may be required
- Ability to perform periods of sitting, keyboarding, and visual review of detailed marketing plans
Benefits
- Hybrid work model
- Competitive compensation tailored within the quoted salary range based on experience, industry knowledge, technical and communication skills, and other relevant factors
- Equal employment opportunity
- Reasonable accommodation for qualified individuals with disabilities during the application and/or interview process
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