Marketing Coordinator executing direct mail, digital marketing, and alternate-media campaigns for HarperCollins Canada’s book publishing business. Supporting campaign planning, production, reporting, and operational efficiency.
Responsibilities
Plan, coordinate, and execute direct inshipment programs, including direct mail, digital marketing, and alternate media, to support DTC financial objectives
Assist the Manager with developing bulk and test marketing plans for inshipment program objectives
Coordinate promotional material development and ensure objectives and deadlines are met
Review creative copy, generate copy approval outlines, monitor the approval process, and write production instructions
Proofread promotional materials at each creative stage to ensure requirements are met
Set up, maintain, and communicate campaign overview details to internal and external stakeholders
Generate and process promotional details, campaign progress reports, spending reports, and purchase orders
Review processes and operational aspects of inshipment programs to improve efficiency, reduce costs, and encourage innovation
Recommend methods to reduce complexity through innovation or creative process efficiencies
Monitor, report, and present campaign results at applicable stages for all programs
Requirements
Post-secondary diploma/degree in Business, Marketing, or a related discipline
0 to 2 years of progressive experience in Marketing
Experience developing and executing Direct Marketing campaigns is an asset
Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
Exceptional organization skills and ability to manage multiple priorities under tight deadlines
Detail oriented with ability to coordinate complex campaigns under tight deadlines
Creative thinking skills to assist with developing innovative marketing plans and problem solving
Ability to work in an office environment
Some travel within North America may be required
Ability to perform periods of sitting, keyboarding, and visual review of detailed marketing plans
Benefits
Hybrid work model
Competitive compensation tailored within the quoted salary range based on experience, industry knowledge, technical and communication skills, and other relevant factors
Equal employment opportunity
Reasonable accommodation for qualified individuals with disabilities during the application and/or interview process
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