Lead Product Manager for Telematics Platform at Motive, responsible for the centralized platform managing vehicle and device data. Driving product strategy, API development, and enterprise customer integration.
About the role
- Senior Product Manager responsible for driving growth through onboarding and activation experiences. Homebase helps small businesses thrive with its everything app for hourly teams.
Responsibilities
- Own the end-to-end first 30-day customer experience — defining the product strategy, vision, and roadmap
- Drive signup-to-activation conversion, reducing drop-off across the free trial funnel
- Design and optimize self-serve onboarding flows, in-product guidance, progress checklists, interactive product tours
- Own and improve key growth metrics, including activation rate, trial-to-paid conversion rate, time-to-value, and customer acquisition cost (CAC)
- Run a high-velocity experimentation program — design A/B tests, analyze results, and iterate rapidly
- Define and execute an AI-first product strategy for onboarding
- Partner cross-functionally with Engineering, Design, Marketing, Sales, and GTM leadership
- Collaborate with Marketing and GTM on lifecycle messaging and in-product nudges
Requirements
- 8+ years of product management experience, with at least 3 years in a dedicated PLG, growth, onboarding, or activation role at a B2B SaaS company
- Proven ownership of the full PLG funnel — signup, onboarding, activation, free trial conversion — with quantifiable results
- Deep familiarity with PLG mechanics: freemium models, self-serve funnels, trial experiences, and in-app upgrade flows
- Hands-on experience with behavioral analytics tools such as Amplitude, Mixpanel, or similar
- Demonstrated experimentation chops — has designed and shipped A/B tests, understands statistical significance
- You’ve built or shipped AI-powered product features and understand how to evaluate AI outputs.
- Strong stakeholder management and cross-functional influence.
- Data-driven decision maker.
Benefits
- Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
- Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
- Time Flexibility: Flex time off + company holidays + designated focus periods
- AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall.
- Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
- Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
- Protection Plans: Life insurance + short/long-term disability coverage
- Workspace Perks: Meals provided, team offsites, and Customer Days
- Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days.
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