Sales Director leading national Business Development Managers for Canada's consumer lending organization. Driving revenue, partner acquisition, sales performance, and growth across Canada.
Responsibilities
Lead, coach, and develop a national team of Business Development Managers
Establish sales targets aligned with company revenue and growth objectives
Conduct weekly 1:1 meetings, pipeline reviews, and performance discussions
Hold team members accountable for sales, partner acquisition, and activity targets
Identify performance gaps and implement corrective action plans
Recognize and develop top performers while addressing underperformance
Build a high-performance culture focused on execution, accountability, and continuous improvement
Evaluate territory alignment, partner portfolios, and sales coverage models
Redesign territories and team structures when required
Assess field versus inside sales coverage and optimize resource allocation
Partner with Human Resources to recruit, interview, and onboard BDMs
Develop succession plans and future sales leaders
Ensure new hires ramp up quickly and successfully
Own the national sales dashboard and performance reporting process
Track and analyze KPIs by individual BDM, territory, product line, partner segment, and industry vertical
Translate data into actionable strategies and recommendations
Develop sales forecasts and provide variance analysis to senior leadership
Drive CRM adoption, reporting accuracy, and sales process discipline
Partner with IT and Marketing to improve reporting automation and business intelligence
Drive acquisition of new provider partners and expand existing relationships
Reactivate dormant accounts and uncover growth opportunities
Conduct field visits, joint sales calls, and coaching sessions with BDMs
Travel 25% of the time across the country or regionally
Support partner negotiations, escalations, and strategic growth initiatives
Ensure consistent execution of sales strategies across all regions
Collaborate with Marketing on lead generation, campaigns, and sales enablement tools
Work with Credit, Operations, and Client Relations to improve the partner experience
Provide market intelligence on competitors, industry trends, and customer needs
Ensure sales activities comply with applicable regulations and company policies
Requirements
Bachelor's degree in Business Administration, Sales, Marketing, Finance, or a related field
Minimum 5 years of progressive sales experience, including 2 years in a leadership role
Proven experience managing a geographically dispersed sales team
Demonstrated success achieving aggressive revenue and growth targets
Strong experience with sales forecasting, pipeline management, and KPI-driven performance management
Experience coaching, mentoring, and developing sales professionals
Proven track record of managing underperformance and driving accountability
Advanced proficiency with CRM platforms and sales reporting tools
Valid driver's license and ability to travel regularly across Canada
Preferred: experience within consumer lending, automotive finance, financial services, banking, or a related industry
Preferred: experience leading organizational redesigns, territory restructuring, or sales transformation initiatives
Preferred: background working in a high-growth, performance-driven environment
Preferred: experience presenting sales results and strategic recommendations to executive leadership teams
Bilingualism (English/French) is considered a strong asset
Benefits
Regular travel across Canada
Opportunity to shape the structure of the sales organization
Opportunity to influence company strategy
Critical role in the growth of one of Canada's leading consumer lending organizations
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