Analytics professional specialized in advanced experimentation and attribution modeling at Instacart. Developing measurement solutions to demonstrate advertising effectiveness on the Instacart platform.
Responsibilities
Design and execute advanced experiments that prove advertising value and optimize campaigns, delivering actionable insights that drive business decisions
Analyze experiment data to produce nuanced recommendations for improving ad performance and measurement outcomes
Tailor measurement approaches to meet stakeholder needs, by developing innovative metrics and data visualizations that reveal deeper business insights
Proactively partner with stakeholders to shape media measurement strategies and address complex challenges, navigating through ambiguous measurement questions
Present experimental findings and other data-driven insights with an executive presence to senior clients, educating them on methodologies and ensuring alignment on actionable insights
Lead discussions, trainings, and Q&A sessions as a thought leader on ad measurement and experimentation to inspire confidence in measurement outcomes with clients and internal teams
Identify strategic opportunities, including client upsell potential or internal operational improvement needs, informed by data-driven insights
Develop customized analytical solutions, including code, dashboards, and self-service tools with data-driven enhancements either through client works and/or project initiatives
Requirements
Bachelor’s Degree in a quantitative field such as Engineering, Mathematics/Statistics, Finance, Economics, Business
6+ years of experience in data and measurement or consulting fields with demonstrated expertise in statistical data analytics
3+ years of relevant experience within advertising efficacy, media/marketing measurement, and experimentation
Advanced expertise in experimentation techniques, including A/B testing, holdout designs, and incrementality measurement
Strong data storytelling and advanced visualization skills using tools like Tableau or Mode
Experience developing self-service tools and dashboards for stakeholders
Strong SQL skills and proficiency in statistical programming (Python/R) to create and validate custom analytical solutions
Track record of turning analytics insights into strategic recommendations that drive business outcomes
Track record of operating independently, demonstrating curiosity, active listening skills, creativity, and delivering results in a highly organized manner.
Benefits
Offers may vary based on many factors, such as candidate experience and skills required for the role.
This role is eligible for a new hire equity grant as well as annual refresh grants.
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