LP
Senior Data Architect / Modeller
LinkedIn Recruiter Post
Senior Data Architect/Modeller needed for 8 - month contract in Toronto. Must have expertise in conceptual/logical data modeling and migration strategies.
About the role
- Analytics professional specialized in advanced experimentation and attribution modeling at Instacart. Developing measurement solutions to demonstrate advertising effectiveness on the Instacart platform.
Responsibilities
- Design and execute advanced experiments that prove advertising value and optimize campaigns, delivering actionable insights that drive business decisions
- Analyze experiment data to produce nuanced recommendations for improving ad performance and measurement outcomes
- Tailor measurement approaches to meet stakeholder needs, by developing innovative metrics and data visualizations that reveal deeper business insights
- Proactively partner with stakeholders to shape media measurement strategies and address complex challenges, navigating through ambiguous measurement questions
- Present experimental findings and other data-driven insights with an executive presence to senior clients, educating them on methodologies and ensuring alignment on actionable insights
- Lead discussions, trainings, and Q&A sessions as a thought leader on ad measurement and experimentation to inspire confidence in measurement outcomes with clients and internal teams
- Identify strategic opportunities, including client upsell potential or internal operational improvement needs, informed by data-driven insights
- Develop customized analytical solutions, including code, dashboards, and self-service tools with data-driven enhancements either through client works and/or project initiatives
Requirements
- Bachelor’s Degree in a quantitative field such as Engineering, Mathematics/Statistics, Finance, Economics, Business
- 6+ years of experience in data and measurement or consulting fields with demonstrated expertise in statistical data analytics
- 3+ years of relevant experience within advertising efficacy, media/marketing measurement, and experimentation
- Advanced expertise in experimentation techniques, including A/B testing, holdout designs, and incrementality measurement
- Strong data storytelling and advanced visualization skills using tools like Tableau or Mode
- Experience developing self-service tools and dashboards for stakeholders
- Strong SQL skills and proficiency in statistical programming (Python/R) to create and validate custom analytical solutions
- Track record of turning analytics insights into strategic recommendations that drive business outcomes
- Track record of operating independently, demonstrating curiosity, active listening skills, creativity, and delivering results in a highly organized manner.
Benefits
- Offers may vary based on many factors, such as candidate experience and skills required for the role.
- This role is eligible for a new hire equity grant as well as annual refresh grants.
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