Senior Product Designer driving end-to-end design initiatives for Instacart+. Designing promotional experiences and collaborating with cross-functional teams towards customer retention.
Responsibilities
Drive end-to-end design initiatives across Instacart+ and Incentives—from problem framing and discovery through exploration, iteration, prototyping, and delivery
Design subscription and promotional experiences across key surfaces including home, browse, cart, checkout, post-order, and lifecycle touchpoints (email, push, in-app)
Frame problems clearly, explore multiple solution paths, and articulate tradeoffs grounded in customer insight, experimentation, and business impact
Translate experience principles into thoughtful flows, content hierarchy, and interaction patterns that align with Instacart’s design system and brand
Leverage AI-assisted prototyping and concept development alongside strong craft—bringing clarity and rigor to generated concepts that meet system constraints
Design for visual clarity, pacing, and density across subscription and incentive surfaces; collaborate with system owners to ensure consistency and quality
Partner with Research and Data Science to uncover insights related to subscription behavior, incentives, and repeat usage, translating findings into journey refinements
Help shape value propositions, naming, and messaging within Instacart+ and Incentives; create clear artifacts (flows, decks, prototypes) that align cross-functional partners
Elevate quality by advocating for cohesive, user-centered solutions and providing thoughtful critique and mentorship within the team.
Requirements
6+ years of experience designing consumer-facing digital products across web and mobile
Portfolio demonstrating end-to-end feature or journey design, including multi-step flows and lifecycle touchpoints
Experience in digital commerce, audience growth, subscription, incentives, pricing, or monetization-focused initiatives
Fluency in Figma and Google Slides, with the ability to produce high-fidelity UI and interaction design aligned to a design system
Proven track record connecting design decisions to measurable outcomes (e.g., activation, retention, conversion) and partnering on experimentation
Demonstrated ability to independently drive multiple projects in a fast-paced, ambiguous environment
Strong communication skills: framing problems, articulating tradeoffs, and presenting design rationale to cross-functional partners.
Benefits
highly market-competitive compensation and benefits in each location where our employees work
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