Lead Product Designer owning complex enterprise software experiences for Mark43’s public safety platform. Shaping tools used by law enforcement, firefighters, EMS professionals, and dispatchers.
About the role
- Senior Product Designer driving end-to-end design initiatives for Instacart+. Designing promotional experiences and collaborating with cross-functional teams towards customer retention.
Responsibilities
- Drive end-to-end design initiatives across Instacart+ and Incentives—from problem framing and discovery through exploration, iteration, prototyping, and delivery
- Design subscription and promotional experiences across key surfaces including home, browse, cart, checkout, post-order, and lifecycle touchpoints (email, push, in-app)
- Frame problems clearly, explore multiple solution paths, and articulate tradeoffs grounded in customer insight, experimentation, and business impact
- Translate experience principles into thoughtful flows, content hierarchy, and interaction patterns that align with Instacart’s design system and brand
- Leverage AI-assisted prototyping and concept development alongside strong craft—bringing clarity and rigor to generated concepts that meet system constraints
- Design for visual clarity, pacing, and density across subscription and incentive surfaces; collaborate with system owners to ensure consistency and quality
- Partner with Research and Data Science to uncover insights related to subscription behavior, incentives, and repeat usage, translating findings into journey refinements
- Help shape value propositions, naming, and messaging within Instacart+ and Incentives; create clear artifacts (flows, decks, prototypes) that align cross-functional partners
- Elevate quality by advocating for cohesive, user-centered solutions and providing thoughtful critique and mentorship within the team.
Requirements
- 6+ years of experience designing consumer-facing digital products across web and mobile
- Portfolio demonstrating end-to-end feature or journey design, including multi-step flows and lifecycle touchpoints
- Experience in digital commerce, audience growth, subscription, incentives, pricing, or monetization-focused initiatives
- Fluency in Figma and Google Slides, with the ability to produce high-fidelity UI and interaction design aligned to a design system
- Proven track record connecting design decisions to measurable outcomes (e.g., activation, retention, conversion) and partnering on experimentation
- Demonstrated ability to independently drive multiple projects in a fast-paced, ambiguous environment
- Strong communication skills: framing problems, articulating tradeoffs, and presenting design rationale to cross-functional partners.
Benefits
- highly market-competitive compensation and benefits in each location where our employees work
- Eligible for new hire equity grant
- Annual refresh grants
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