Software Engineer II building SEO visibility features and CRM campaign tooling for Instacart’s grocery delivery platform. Developing full-stack systems, email components, data pipelines, and marketing automation.
Responsibilities
Design, build, and ship full-stack features improving search engine visibility, AI answer engine performance, and organic traffic
Build and evolve a modular React email component library compiling to secure, client-safe HTML
Develop responsive, accessible HTML/CSS emails across clients, devices, and dark mode
Enhance the Next.js compilation pipeline for preview, compilation, validation, export, speed, reliability, and observability
Contribute to SEO/AEO data ingestion, transformation, and delivery pipelines
Execute dynamic CRM campaigns across email, push, and in-app channels using structured blocks, templating, JSON/YAML, Braze, REST APIs, and webhooks
Build automation and internal tooling for QA, SEO experimentation, CRM deep-linking, and token coverage
Deliver performant, observable, and cost-aware code
Troubleshoot rendering and logic issues, lead triage and root-cause analysis, and implement system-level fixes
Collaborate with product managers, designers, and marketing partners to translate user needs into technical requirements and shared outcomes
Requirements
3–5 years of software engineering experience
Proficiency in React, TypeScript, Ruby, Python, PostgreSQL, and SQL
Ability to build and launch complete full-stack features with minimal oversight
Hands-on React and Next.js experience
Expertise in HTML/CSS and responsive email development
Experience with distributed systems and data engineering
Exposure to Airflow or dbt
Experience building and testing REST API integrations using JSON and webhooks
Secure, privacy-compliant data handling
Ability to write performant code and improve observability through logging and metrics
Strong product mindset
Effective cross-functional communication and collaboration
SEO/AEO familiarity, structured data, crawling/indexing, and Core Web Vitals are preferred
Familiarity with Liquid, AMPscript, Braze, or Salesforce Marketing Cloud is preferred
Experience with email QA tools, Jest, React Testing Library, Cypress/Playwright, big data, NoSQL, data warehousing, design systems, experimentation, AI solutions, or marketing growth initiatives is preferred
Benefits
New hire equity grant
Annual refresh grants
Flexible choice of work location: home, office, or coffee shop
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