Head of Product Marketing & Growth positioning and launching near.com, Defuse Labs’ permissionless financial account. Driving adoption across crypto, fintech, and digital - asset products.
About the role
- Senior Product Marketing Manager shaping messaging, launches, and customer expansion for Knak’s enterprise marketing production platform. Driving adoption and revenue across email, landing pages, mobile messaging, and AI.
Responsibilities
- Drive product marketing for Knak’s entire enterprise email and landing page creation platform portfolio
- Build portfolio messaging and product marketing content, including pitch decks, one-pagers, battlecards, demo narratives, web copy, product videos, and customer stories
- Collaborate with product managers across email, landing pages, mobile messaging, integrations, and AI to shape messaging
- Conduct regular customer conversations and incorporate customer language
- Maintain a point of view on competitors and market direction
- Own go-to-market launches for products and features end to end
- Set launch tiers and coordinate Product, Sales, Customer Success, Enablement, and Marketing
- Prepare Sales, CSMs, and Enablement with training, plays, objection handling, and discovery questions
- Report on launch adoption, attach rate, pipeline, and win rate, then improve performance
- Build installed-base campaigns driving adoption, expansion, and retention
- Equip CSMs and Sales with expansion plays, proof, and content
- Introduce Knak to marketers brought in through new channels such as mobile messaging and landing pages
- Turn customer wins into stories, benchmarks, and business-case proof
- Establish a customer marketing motion and grow expansion pipeline
- Report to the VP of Product Marketing
- Operate initially without a direct-report team, leading through influence
Requirements
- 4+ years in B2B product marketing, ideally in SaaS sold to enterprise buyers
- Senior level: 6+ years, with launches led rather than supported
- Strong writing ability: clear, specific, customer-focused communication
- Experience launching products or features and reporting results
- Ability to move cross-functional teams through influence rather than authority
- Ability to manage details, deadlines, and follow-through
- Self-starter with a competitive streak
- Comfortable with ambiguity
- Bonus: experience with Marketo, Eloqua, Salesforce Marketing Cloud, Braze, Pardot, or marketing operations/campaign practice
- Bonus: customer marketing, lifecycle, or expansion-focused product marketing experience
- Bonus: multi-product or platform portfolios, especially new channels and personas
- Bonus: marketing AI-native capabilities to skeptical buyers
Benefits
- Competitive salaries
- Equity in the company
- Great benefits
- Paid vacation
- Life leave days
- Team lunches and off-sites
- Commitment to career growth
- Inclusive, barrier-free working environment
- Interview-process accommodations
- AI-transcribed video interviews
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