Product Marketing Manager leading positioning, launches, and go - to - market strategy for GS1 Canada's global standards solutions. Driving customer adoption and business growth through cross - functional marketing.
About the role
- Product Marketing Manager shaping positioning, launches, and lifecycle marketing for Rebus’s real-time warehouse analytics SaaS platform. Building customer advocacy and sales enablement programs across the product journey.
Responsibilities
- Own the Rebus product narrative, messaging, positioning, and competitive differentiation
- Partner with Product Management on release planning and marketing readiness
- Develop release messaging, positioning, and go-to-market plans for new features and modules
- Build release assets including email announcements, in-app messaging, blog/landing page content, and release notes
- Maintain a release marketing calendar and track work in Monday.com
- Own competitive battle cards and a competitive matrix
- Monitor competitor positioning, pricing, and product moves; brief Sales and leadership
- Support objection-handling content for the field
- Run customer and market research to validate messaging, pricing, and positioning
- Synthesize win/loss data, customer interviews, and survey feedback into insights for Product and Sales
- Stand up a product analytics system or tool to capture usage data and customer feedback
- Own customer lifecycle marketing, including onboarding, upsell, cross-sell, and engagement campaigns
- Serve as marketing point of contact for Customer Success and Account Management
- Own the Customer Product Spotlight program end-to-end
- Build and grow a customer advocacy pipeline with case studies, references, and testimonials
- Support customer-facing communications tied to product changes
- Create and maintain sales tools such as one-pagers, talk tracks, competitive matrices, and objection-handling guides
- Train Sales and Customer Success on releases, positioning, and competitive talking points
- Connect Product, Sales, Customer Success, and Marketing on product-related communication
- Represent product marketing in product planning and roadmap discussions
Requirements
- 4–7 years of experience in product marketing, ideally at a B2B SaaS company
- Supply chain, logistics, or warehouse software experience is a strong plus
- Demonstrated experience leading product launches from messaging through go-to-market execution
- Experience with product analytics or in-app guidance platforms such as Pendo, UserPilot, or Amplitude, or strong interest in standing one up
- Excellent writing skills and ability to translate technical product capabilities into clear customer-facing value
- Experience building competitive intelligence programs and sales enablement materials
- Experience with customer lifecycle and onboarding communications, with an eye toward upsell and retention
- Ability to manage multiple workstreams independently and track work in project management tools
- Confident communication with Product, Sales, Customer Success, and customers
- Familiarity with HubSpot, Wordpress, Canva, or similar marketing platforms is a plus
- Comfort using AI tools such as Claude is a plus
- Must be located in the United States or Canada
- Rebus cannot assist with relocation, sponsorship, or work permit applications
Benefits
- Supportive work environment
- Work/life balance
- Competitive Salary
- 4-weeks of paid vacation
- 6 paid sick days
- 2 paid personal days per year
- Excellent health and dental benefits, eligible as of your first day
- Group RRSP/401k Matching
- Work from Home
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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