Senior Product Manager leading initiatives to support marketing in real estate technology. Collaborating with teams to enhance lead generation and advertising strategies for the platform.
Responsibilities
Define and drive the product vision, strategy, and roadmap for promotional and marketing solutions within our real estate platform.
Collaborate with stakeholders to identify customer pain points and business opportunities in advertising, lead generation, and listing visibility.
Work closely with engineering and design teams to develop and launch features that enhance property promotion and marketing effectiveness.
Leverage data analytics and user research to make informed product decisions and continuously optimize performance.
Develop KPIs to measure success and ensure alignment with company goals.
Lead go-to-market strategies, working with marketing and sales teams to drive adoption of new features.
Stay ahead of industry trends, competitive landscape, and emerging technologies in digital marketing and real estate.
Act as the voice of the customer, ensuring a seamless and valuable user experience.
Requirements
Strong understanding of digital advertising, SEO, lead generation, and conversion optimization strategies.
Proven ability to drive product growth through data-driven decision-making and experimentation.
Experience with agile development processes and cross-functional collaboration.
Excellent communication and stakeholder management skills.
Ability to balance strategic thinking with hands-on execution.
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