Principal Design Researcher

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About the role

  • Principal Design Researcher leading qualitative and quantitative research for MaintainX, a mobile-first work execution platform. Translating frontline insights into AI-first product decisions.

Responsibilities

  • Own end-to-end research, including scoping, planning, participant recruitment, sessions, synthesis, and presenting findings
  • Translate complex findings into clear narratives and actionable recommendations
  • Conduct site visits, interviews, and hands-on observation with maintenance technicians, facility managers, and operations teams
  • Champion customer empathy across Product, Design, Engineering, and leadership through storytelling, insight repositories, and research read-outs
  • Use AI tools for data tagging and pattern synthesis while maintaining rigor and critical thinking
  • Independently scope, prioritize, and manage research projects aligned with team goals
  • Establish research tools, templates, and rhythms to embed user insights into product development

Requirements

  • 6+ years of experience in UX research
  • Strong foundation in qualitative and quantitative research methodologies
  • Ability to scope ambiguous problems into research plans and translate findings into product recommendations
  • Experience synthesizing research into presentations that influence product direction
  • Ability to work independently in cross-functional, fast-paced environments
  • Experience adopting AI tooling to accelerate research workflows
  • Experience with analytics tools such as Amplitude
  • Expert-level English, spoken and written, required
  • Background in psychology, HCI, anthropology, or a related field (or equivalent practical experience) preferred
  • Exposure to service design, journey mapping, or VOC programs preferred
  • Experience at a B2B SaaS company or with products serving non-desk workers preferred

Benefits

  • Equity
  • Annual bonus
  • Benefits vary by country, including health coverage, retirement and leave plans
  • Belonging and inclusion programs

Job type

Full Time

Experience level

Lead

Salary

CA$115,000 - CA$175,000 per year

Degree requirement

No Education Requirement

Location requirements

HybridTorontoCanada

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