Senior Account Manager shaping reputation communications for Edelman’s Canadian clients. Developing media strategies and advising organizations on complex business and reputational challenges.
About the role
- Senior media strategist developing integrated B2B campaigns for Marketbridge, a go-to-market consultancy serving enterprise brands. Leading channel planning, vendor partnerships, optimization, and media team development.
Responsibilities
- Develop integrated media strategies and plans for complex B2B clients
- Translate business and marketing objectives into channel, audience, investment, and measurement recommendations
- Build cross-channel media plans across programmatic, publisher buys, trade and industry media, display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms
- Define each channel’s role throughout the buyer journey
- Manage, coach, and develop media planners and buyers
- Partner with activation specialists on execution, optimization, and performance management
- Use performance data, market intelligence, audience insights, and measurement findings to recommend optimizations
- Collaborate with Demand Strategy, Creative, Analytics, Client Success, Project Management, and other disciplines
- Contribute to media planning frameworks, tools, standards, and processes
- Evaluate emerging channels, platforms, partners, data sources, and planning technologies
- Build relationships with media partners and vendors
- Support vendor evaluations and negotiations
- Present media strategies, recommendations, and performance insights to client stakeholders
Requirements
- Six or more years of experience in media strategy, planning, or integrated media, ideally within an agency environment
- Strong experience developing B2B media strategies and plans for complex or enterprise clients
- Deep knowledge of digital and offline media planning, including programmatic, display, video, trade and industry media, content syndication, OOH, CTV, broadcast, and other relevant B2B channels
- Experience managing, coaching, or mentoring media professionals
- Strong analytical skills and ability to translate performance findings into optimization recommendations
- Experience partnering with channel specialists and activation teams while maintaining ownership of overall media strategy
- Client-facing experience presenting strategic recommendations to director-, vice president-, and executive-level stakeholders
- Experience developing partner relationships and negotiating with media vendors
- Excellent presentation, communication, and storytelling skills
- Familiarity with Bionic, Campaign Manager 360, The Trade Desk, Display & Video 360, 6sense, or Demandbase is a plus
- Eligible to work in the United States, Canada, or the UK without visa sponsorship
Benefits
- Flexible PTO
- Summer Fridays
- Paid parental leave (up to 16 weeks for birthing parents)
- Company closure from Christmas to New Year’s
- Comprehensive medical benefits
- Free premium access to the Calm app
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability coverage
- AD&D coverage
- Professional development fund ($500)
- Continuous learning programs
- Company-provided laptop and accessories
- Monthly Wi-Fi and cell stipend
- ChatGPT Enterprise access
- Exclusive discounts through Perkopolis
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Degree requirement
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