Senior Account Manager shaping reputation communications for Edelman’s Canadian clients. Developing media strategies and advising organizations on complex business and reputational challenges.
About the role
- Advanced media specialist optimizing paid campaigns for Marketbridge, a B2B go-to-market agency. Managing programmatic, trade, reporting, and partner coordination across North American client accounts.
Responsibilities
- Launch, manage, and optimize paid media campaigns across display, programmatic, trade partners, and other platforms
- Monitor campaign pacing, budgets, and bids to improve efficiency and meet delivery and performance goals
- Support campaign setup, trafficking, quality assurance, activation, and ongoing management
- Apply first- and third-party data to refine audience targeting, segmentation, and ad delivery
- Collect, organize, and validate campaign data for reports, dashboards, presentations, and analysis
- Track media KPIs, identify trends and anomalies, and develop actionable insights
- Prepare recurring client performance reports and contribute to data-backed media recommendations
- Use AI-enabled tools for campaign launches, reporting, research, media analysis, and optimization
- Coordinate with media vendors, technology platforms, publishers, and partners
- Coordinate campaign briefs and gather creative, content, audience, media, and tracking requirements
- Maintain organized campaign documentation and communicate timelines, performance updates, risks, and dependencies to internal stakeholders
Requirements
- Bachelor’s degree in marketing, advertising, communications, or related field
- One to two years of relevant experience in media, advertising, marketing, or campaign management; related internship experience may be considered
- Foundational understanding of paid media channels
- Strong analytical skills and interest in using data to evaluate performance and inform decisions
- Excellent attention to detail and organization
- Ability to manage multiple assignments and deadlines
- Strong written and verbal communication skills
- Ability to work effectively with cross-functional teams, clients, vendors, and media partners
- Proficiency with Microsoft Excel or Google Sheets
- Interest in learning and responsibly applying AI-enabled tools
- Curiosity about emerging media platforms, advertising technology, audience strategies, and industry trends
- Eligible to work in the United States or Canada without visa sponsorship
- Familiarity with Bionic, Looker Studio, or Campaign Manager 360 is beneficial but not required
Benefits
- Flexible PTO
- Summer Fridays
- Paid parental leave (up to 16 weeks for birthing parents)
- Closed from Christmas to New Year’s
- Comprehensive medical benefits
- Free premium access to the Calm app
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability coverage
- AD&D coverage
- Professional development fund ($500)
- Continuous learning programs
- Company-provided laptop and accessories
- Monthly Wi-Fi and cell stipend
- ChatGPT Enterprise Access
- Exclusive discounts through Perkopolis
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