About the role

Senior Product Designer at Plenty of Fish creating user-centric solutions for AI functionality and member connection. Join the hybrid design team in Vancouver and impact millions daily.

Responsibilities

Lead growth focused design: Own the design of key growth initiatives across activation, engagement, retention, and conversion. You will translate ambiguous product and user problems into intuitive, elegant experiences that measurably move metrics.
End to end product design: Drive the full design process from discovery and concepting to interaction design, visual design, and launch, partnering closely with Product Management, Engineering, Analytics, and User Research.
Strategic product thinking: Contribute to product strategy by helping frame problems, generate hypotheses, and evaluate tradeoffs. You will bring a strong point of view on how design can unlock growth while balancing user trust, inclusivity, and brand integrity.
Experimentation and iteration: Design and support experiments with a bias toward learning. You will collaborate with PMs and analysts to define success metrics, evaluate results, and iterate quickly based on insights.
Design leadership and influence: Raise the bar for design quality across the team by setting standards, providing thoughtful feedback, and advocating for user centered decision making. You will help ensure consistency and scalability across our portfolio of apps.
Mentorship and team development: Support the growth of other designers through informal mentorship, design critiques, and collaboration. Interest in people management or prior experience managing designers is a plus as the team evolves.

You have 5+ years of product design experience, ideally in consumer, mobile-first, or growth-focused products.
You’ve designed end-to-end product experiences and can show how your work drove measurable outcomes.
You’re comfortable working in ambiguity and enjoy turning complex problems into simple, user-friendly solutions.
You have strong interaction, visual, and systems-thinking skills, with a high bar for craft and usability.
You’re highly collaborative and communicate your ideas clearly with cross-functional partners.
Experience with AI Tooling,
Experience in social, dating, or community-driven products is a plus, but not required