Head of Canada Insider Investigations leading TD Bank’s Canadian insider - risk investigations program. Managing investigations, teams, compliance deliverables, and executive reporting.
About the role
- Head of Media shaping Mercury’s fintech brand investment strategy across paid channels. Leading agencies, differentiated media partnerships, and measurement for scalable growth.
Responsibilities
- Report to the Head of Brand
- Own Mercury's media investment strategy, including planning and executing a budget doubling year over year
- Decide where, when, and how to invest across channels to deliver near-term results and build a scalable approach
- Develop differentiated media and distribution approaches using unconventional channels, formats, partnerships, and creative media use
- Lead agency and media partners, including setting agendas, evaluating work, and onboarding new partners
- Build a measurement system covering attribution, incrementality, and optimization
- Integrate paid media with brand, performance, community, content, lifecycle, and product marketing
Requirements
- 15+ years building and running a media investment strategy on a fast-growing budget
- Proven track record delivering and measuring short-term wins while putting systems in place that last
- Examples of media work recognized as differentiated
- Ability to think in systems and connect media to the broader marketing engine
- Fluency in attribution, incrementality testing, and media mix modeling
- Ability to turn measurement analysis into confident decisions and a clear story for leadership
- Track record of managing agencies and vendors
- Ability to assess agency/vendor work and hold partners accountable
Benefits
- Equity (stock options/RSUs)
- Benefits
- Reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs
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