Senior Marketing Advisor leading national email, SMS, direct - mail, and call campaigns for Intact Financial Corporation’s insurance brands. Optimizing acquisition, loyalty, and retention initiatives.
About the role
- Senior Marketing Manager driving demand generation for Nestmed’s AI healthcare documentation platform. Creating campaigns, content, and sales collateral targeting US enterprise home health and hospice agencies.
Responsibilities
- Own end-to-end multi-channel marketing campaigns across LinkedIn, targeted email nurture, direct messaging, and digital campaigns
- Manage campaign setup, audience segmentation, copy creation, tracking, and post-campaign analytics
- Convert ROI statistics, case studies, white papers, and clinical impact reports into marketing collateral, campaign copy, landing pages, and one-pagers
- Package thought-leadership content and customer success stories to drive brand authority and inbound interest
- Support commercial leadership with sales decks, product announcement assets, and prospect-facing collateral
- Package submission applications, presentations, and promotion for major industry events and speaking engagements
- Establish and monitor lead-generation metrics and track conversion from impression to pipeline contribution
- Test and refine messaging, channels, and campaign mechanics to maximize ROI
Requirements
- 5+ years of experience in B2B healthcare marketing targeting large US healthcare organizations
- Proven ability to work autonomously as a senior individual contributor while executing marketing work directly
- Experience writing copy, building campaigns, and managing lead flow
- Ability to digest complex, data-heavy content and translate it into clear, engaging, sales-driving campaigns
- Strong understanding of the US healthcare buyer journey, enterprise sales cycles, and industry dynamics
- Ability to thrive in a lean, fast-paced environment with minimal handholding
- Full ownership of outcomes from day one
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