Social Practice Lead

Posted 2 hours ago

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About the role

  • Social Practice Lead developing paid social strategies for influencer-created content at Creo, Omnicom’s data-driven influencer marketing solution. Managing campaign optimization, reporting, and client relationships.

Responsibilities

  • Develop paid social media strategies to achieve clients' objectives.
  • Work closely with Influencer Marketing Specialists, Creative teams, and Data teams.
  • Advise, support, and negotiate with partners.
  • Celebrate campaign successes, identify opportunities for improvement, and recommend solutions to overcome challenges.
  • Develop and execute high-performing strategies using Omnicom Media best practices.
  • Manage campaign execution and ongoing optimization using performance tools.
  • Deliver campaign reports, analyses, and actionable recommendations.
  • Analyze campaign performance data to uncover insights and recommend optimizations.
  • Collaborate with internal teams, clients, and external partners, including Sales, Product Development, and Analytics, to ensure seamless execution of client strategies.

Requirements

  • A college diploma or bachelor's degree in Marketing, Business, or a related field.
  • 4+ years of experience in social media, client account management, or digital marketing, ideally in a leadership or supervisory role.
  • Proven experience building long-term client relationships and delivering outstanding results with a strong sense of ownership and accountability.
  • Strong expertise in at least two of the following platforms: Meta, TikTok, Snapchat, Pinterest, Reddit, X, and Twitch.
  • Expertise in audience strategy and targeting.
  • Experience with risk management and a solid understanding of media transparency best practices.
  • Excellent analytical, problem-solving, and decision-making skills.
  • Experience with Marketing Technology (MarTech) or Advertising Technology (AdTech) solutions.
  • Bilingualism (French and English) is an asset, but is not required.

Benefits

  • Many opportunities for advancement to encourage your ambitions
  • Many hours of training every year and an internal mentoring program
  • 100% employer-paid insurance (except long-term disability) effective from day 1 (includes dental, health and vision care, travel insurance, flex credits for your well-being, and more!)
  • 5 paid 4-day long weekends during the year
  • Offices closed during the holiday season
  • Indefinite health leave for your physical, psychological and even menstrual health
  • A public transit discount
  • A strong social life, even in hybrid work, including celebrations where everyone's contribution is recognized

Job title

Job type

Full Time

Experience level

Senior

Salary

CA$55,000 - CA$65,000 per year

Degree requirement

Associate's Degree

Location requirements

HybridTorontoCanada

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