Social Practice Lead developing paid social strategies for influencer-created content at Creo, Omnicom’s data-driven influencer marketing solution. Managing campaign optimization, reporting, and client relationships.
Responsibilities
Develop paid social media strategies to achieve clients' objectives.
Work closely with Influencer Marketing Specialists, Creative teams, and Data teams.
Advise, support, and negotiate with partners.
Celebrate campaign successes, identify opportunities for improvement, and recommend solutions to overcome challenges.
Develop and execute high-performing strategies using Omnicom Media best practices.
Manage campaign execution and ongoing optimization using performance tools.
Deliver campaign reports, analyses, and actionable recommendations.
Analyze campaign performance data to uncover insights and recommend optimizations.
Collaborate with internal teams, clients, and external partners, including Sales, Product Development, and Analytics, to ensure seamless execution of client strategies.
Requirements
A college diploma or bachelor's degree in Marketing, Business, or a related field.
4+ years of experience in social media, client account management, or digital marketing, ideally in a leadership or supervisory role.
Proven experience building long-term client relationships and delivering outstanding results with a strong sense of ownership and accountability.
Strong expertise in at least two of the following platforms: Meta, TikTok, Snapchat, Pinterest, Reddit, X, and Twitch.
Expertise in audience strategy and targeting.
Experience with risk management and a solid understanding of media transparency best practices.
Excellent analytical, problem-solving, and decision-making skills.
Experience with Marketing Technology (MarTech) or Advertising Technology (AdTech) solutions.
Bilingualism (French and English) is an asset, but is not required.
Benefits
Many opportunities for advancement to encourage your ambitions
Many hours of training every year and an internal mentoring program
100% employer-paid insurance (except long-term disability) effective from day 1 (includes dental, health and vision care, travel insurance, flex credits for your well-being, and more!)
5 paid 4-day long weekends during the year
Offices closed during the holiday season
Indefinite health leave for your physical, psychological and even menstrual health
A public transit discount
A strong social life, even in hybrid work, including celebrations where everyone's contribution is recognized
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