Senior Marketing Manager leading positioning, launches, and demand generation for TAG Software Group’s EHSQ software portfolio. Driving pipeline, sales enablement, and revenue growth across multiple product lines.
About the role
- Field marketing strategy director shaping OpenText’s information-management go-to-market approach. Guiding local marketers across 3 geographies and 16 markets to drive pipeline and revenue.
Responsibilities
- Create a blueprint for local Field Marketers to develop relevant marketing plans and tactics that drive and progress pipeline toward revenue goals
- Serve as the Field Marketing point of contact for Product Category Sales leaders, Product/Industry Marketing, and Global Campaigns teams
- Translate and align product priorities into a cross-product marketing strategy
- Identify and scale best practices to maximize business impact
- Guide local marketers in creating marketing plans and selecting tactics to build and progress pipeline
- Synthesize and analyze information and data to tailor local recommendations
- Work across global teams to simplify information and clarify strategy and approach
- Develop recommended tactics, event frameworks, and best-practice guidance
- Provide field feedback to global teams so assets and approaches meet local needs
- Establish a global go-to-market approach executed across 3 geographies and 16 markets
- Practice continuous improvement by adapting and evolving approaches
- Coach local marketers to adopt best practices and identify gaps
- Connect global teams, champion Field Marketing needs, and advocate for solutions
Requirements
- Strategic marketing expertise matched with local marketing knowledge
- Deep understanding of GTM structure and ability to work in a matrix by leading through influence
- Excellent data analysis skills to build blueprints that leverage strengths and address gaps
- Growth mindset and coaching approach to help local marketers understand and adapt to change
- Bias for action and ability to identify quick wins balanced with plans for longer-term needs
- 15+ years of Field Marketing experience in a complex, matrixed tech organization
- Excellent communication and problem-solving skills
- Alignment to OpenText values
Benefits
- Thoughtfully designed benefits package supporting physical, emotional, and financial wellbeing
- Variable and commission compensation opportunities for eligible roles
- Vacation entitlement
- Paid time off
- Reasonable accommodation due to disability during the application or recruiting process
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
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