Regional Marketing Manager driving campaigns, events, and pipeline growth across North America. Supporting QIMA’s testing, inspection, and certification business through measurable marketing programs.
About the role
- Field marketing strategy director shaping OpenText’s information-management go-to-market approach. Guiding local marketers across 3 geographies and 16 markets to drive pipeline and revenue.
Responsibilities
- Create a blueprint for local Field Marketers to develop relevant marketing plans and tactics that drive and progress pipeline toward revenue goals
- Serve as the Field Marketing point of contact for Product Category Sales leaders, Product/Industry Marketing, and Global Campaigns teams
- Translate and align product priorities into a cross-product marketing strategy
- Identify and scale best practices to maximize business impact
- Guide local marketers in creating marketing plans and selecting tactics to build and progress pipeline
- Synthesize and analyze information and data to tailor local recommendations
- Work across global teams to simplify information and clarify strategy and approach
- Develop recommended tactics, event frameworks, and best-practice guidance
- Provide field feedback to global teams so assets and approaches meet local needs
- Establish a global go-to-market approach executed across 3 geographies and 16 markets
- Practice continuous improvement by adapting and evolving approaches
- Coach local marketers to adopt best practices and identify gaps
- Connect global teams, champion Field Marketing needs, and advocate for solutions
Requirements
- Strategic marketing expertise matched with local marketing knowledge
- Deep understanding of GTM structure and ability to work in a matrix by leading through influence
- Excellent data analysis skills to build blueprints that leverage strengths and address gaps
- Growth mindset and coaching approach to help local marketers understand and adapt to change
- Bias for action and ability to identify quick wins balanced with plans for longer-term needs
- 15+ years of Field Marketing experience in a complex, matrixed tech organization
- Excellent communication and problem-solving skills
- Alignment to OpenText values
Benefits
- Thoughtfully designed benefits package supporting physical, emotional, and financial wellbeing
- Variable and commission compensation opportunities for eligible roles
- Vacation entitlement
- Paid time off
- Reasonable accommodation due to disability during the application or recruiting process
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Marketing Manager scaling GG TEQ’s IT hardware, software, cloud, and services marketing engine. Driving reseller demand generation, vendor co - marketing, pipeline growth, and sales enablement.
Marketing Specialist strengthening the University of Alberta’s brand through integrated campaigns and Canva Enterprise. Coordinating marketing projects, events, and internal partner initiatives.
Senior Marketing Specialist supporting HearCANADA’s Canadian hearing - care retail network. Managing multichannel campaigns, content, events, vendors, and marketing technology.
Marketing Manager shaping OpenTable’s local diner brand strategy across New York, San Francisco, Chicago, and Los Angeles. Partnering across teams and managing market - specific partnerships.
Marketing Coordinator coordinating AI - enabled campaigns, events, and lead management for Sophos, a global cybersecurity company. Supporting Americas marketing operations from Vancouver.
Trade Marketing Representative driving retailer relationships, distribution, merchandising, and market share for BAT’s multi - category tobacco products in Airdrie.
Remote Marketing Manager executing Foundation’s B2B marketing engine across SEO, campaigns, website, and paid media. Driving pipeline, reporting performance, and leading marketing coordination for a services business.
Regional Marketing Assistant creating and optimizing campaigns for Crimson Global Academy’s US, Canada, and LATAM education markets. Writing copy, building landing pages, and managing paid advertising.
Marketing Team Lead owning demand generation, revenue attribution and brand strategy for BrightOrder’s fleet management software. Mentoring two specialists while partnering with Sales, Product and leadership.