BCAA VP leading M&A, strategic ventures, and innovation for British Columbia’s trusted insurance and mobility - services organization. Building its corporate development platform and driving enterprise - wide growth investments.
About the role
- SVP of Marketing driving revenue growth for Payarc’s payment processing technology business. Leading global demand generation, HubSpot revenue operations, brand strategy, and marketing team scale.
Responsibilities
- Set the company's overall marketing vision and long-range strategic plan
- Align marketing investment with enterprise growth objectives
- Prioritize strategic marketing efforts supporting domestic and international revenue initiatives
- Lead, mentor, and scale a global marketing team
- Present marketing strategy, performance, and investment recommendations to the Board of Directors and executive leadership
- Lead marketing integration, brand harmonization, and go-to-market alignment for mergers and acquisitions
- Own the annual marketing plan and marketing's contribution to the combined sales plan
- Set and deliver marketing KPIs and OKRs across sales channels
- Own marketing-sourced production across all sales channels
- Own lead generation through MQL across a multi-channel, email-anchored program
- Own lead scoring frameworks and re-warming loops for not-yet-ready and bounced-back leads
- Manage the MQL-to-SQL handoff with Business Development and oversee activation conversion quality
- Manage marketing journeys and education through activation and ongoing gross profit
- Own HubSpot CRM and revenue operations infrastructure, including administration, automation, attribution, and reporting
- Own data governance and reporting standards across marketing systems
- Build, manage, and develop the marketing team
- Set priorities, due dates, and performance expectations
- Operate an AI-supported model to scale marketing output
- Manage team priorities, capacity, marketing budget, vendor stack, and contractor allocation
- Maintain brand standards, reputation management, and website performance
- Represent Payarc at industry events and trade shows and own event ROI
- Develop partner relationships producing case studies, testimonials, and co-marketing opportunities
Requirements
- 15+ years of extensive payments marketing experience
- 5+ years in executive-level (SVP and above) marketing leadership roles
- Payments, fintech, or merchant services industry experience required
- Agent/ISO or ISV channel marketing experience strongly preferred
- Experience marketing both B2B and B2C payments solutions required
- International marketing experience required, with success across multiple regions or global markets
- Experience working within publicly traded and private equity-backed companies required
- Track record of building demand generation programs measured on sourced pipeline and revenue
- Merger and acquisition experience preferred
- Established presence in payments industry networks and trade associations preferred
- Master's degree (MBA or equivalent) in Marketing, Business, or a related field required
- Demonstrated ownership of a sourced revenue or pipeline number
- Deep payments industry fluency, including agent/ISO channel dynamics, residual economics, and ISV/SaaS partnership models
- Hands-on HubSpot proficiency, including workflows, lead scoring, attribution, and reporting
- Working command of AI tools in marketing production
- Direct, accountable communication style and comfort operating against hard due dates and documented priorities
- Ability to lead a small team through scale
- Prolonged periods sitting at a desk and working on a computer
Benefits
- Fully remote work arrangement
- Travel to trade shows, partner meetings, company events, and industry conferences as needed
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