VP Product Innovation shaping Modern Campus education technology for colleges and universities. Driving products across the modern learner journey and lifelong learning.
About the role
- SVP of Marketing driving revenue growth for Payarc’s payment processing technology business. Leading global demand generation, HubSpot revenue operations, brand strategy, and marketing team scale.
Responsibilities
- Set the company's overall marketing vision and long-range strategic plan
- Align marketing investment with enterprise growth objectives
- Prioritize strategic marketing efforts supporting domestic and international revenue initiatives
- Lead, mentor, and scale a global marketing team
- Present marketing strategy, performance, and investment recommendations to the Board of Directors and executive leadership
- Lead marketing integration, brand harmonization, and go-to-market alignment for mergers and acquisitions
- Own the annual marketing plan and marketing's contribution to the combined sales plan
- Set and deliver marketing KPIs and OKRs across sales channels
- Own marketing-sourced production across all sales channels
- Own lead generation through MQL across a multi-channel, email-anchored program
- Own lead scoring frameworks and re-warming loops for not-yet-ready and bounced-back leads
- Manage the MQL-to-SQL handoff with Business Development and oversee activation conversion quality
- Manage marketing journeys and education through activation and ongoing gross profit
- Own HubSpot CRM and revenue operations infrastructure, including administration, automation, attribution, and reporting
- Own data governance and reporting standards across marketing systems
- Build, manage, and develop the marketing team
- Set priorities, due dates, and performance expectations
- Operate an AI-supported model to scale marketing output
- Manage team priorities, capacity, marketing budget, vendor stack, and contractor allocation
- Maintain brand standards, reputation management, and website performance
- Represent Payarc at industry events and trade shows and own event ROI
- Develop partner relationships producing case studies, testimonials, and co-marketing opportunities
Requirements
- 15+ years of extensive payments marketing experience
- 5+ years in executive-level (SVP and above) marketing leadership roles
- Payments, fintech, or merchant services industry experience required
- Agent/ISO or ISV channel marketing experience strongly preferred
- Experience marketing both B2B and B2C payments solutions required
- International marketing experience required, with success across multiple regions or global markets
- Experience working within publicly traded and private equity-backed companies required
- Track record of building demand generation programs measured on sourced pipeline and revenue
- Merger and acquisition experience preferred
- Established presence in payments industry networks and trade associations preferred
- Master's degree (MBA or equivalent) in Marketing, Business, or a related field required
- Demonstrated ownership of a sourced revenue or pipeline number
- Deep payments industry fluency, including agent/ISO channel dynamics, residual economics, and ISV/SaaS partnership models
- Hands-on HubSpot proficiency, including workflows, lead scoring, attribution, and reporting
- Working command of AI tools in marketing production
- Direct, accountable communication style and comfort operating against hard due dates and documented priorities
- Ability to lead a small team through scale
- Prolonged periods sitting at a desk and working on a computer
Benefits
- Fully remote work arrangement
- Travel to trade shows, partner meetings, company events, and industry conferences as needed
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
RBC banking leader overseeing commercial lending teams and mid - market financing solutions. Coaching credit professionals and managing loan structuring, underwriting, approvals, and portfolios.
RBC banking leader overseeing commercial financing specialists and credit operations. Driving sales, client loyalty, team performance, and risk - balanced growth across Northeastern Ontario.
Global marketing executive driving demand generation and go - to - market execution for AllCloud’s AI - led cloud services. Coordinating regional teams, sales, and technology partners across the US and Canada.
VP of Delivery owning North American technology delivery for Two Circles, a sports and entertainment marketing company. Leading resource planning, delivery operations, commercial visibility and regional delivery leaders.
Vice President of Product leading strategy, roadmaps, and product teams for Onfleet’s last - mile delivery platform. Driving enterprise growth, adoption, and cross - functional planning.
TD Insurance AVP leading commercial small - business product and underwriting strategy. Driving profitable growth, risk selection, portfolio performance, and team capability.
VP leading construction and ETO delivery at Appficiency, a multi - technology ERP, CRM, cloud, and AI services firm. Driving client health, delivery excellence, team growth, profitability, and account expansion.
Vice - President shaping the Canadian Medical Association’s national healthcare policy agenda. Leading evidence - informed solutions, advocacy alignment, stakeholder relationships, and public policy strategy across Canada.
Vice - President leading communications, marketing, advocacy, and reputation strategy for the Canadian Medical Association. Shaping its brand, public trust, campaigns, and physician engagement.