Lead the product management of ad formats and templates for ResponsiveAds, a leader in creative ad design technologies. Oversee the development of high - performing responsive ad experiences and collaborate with cross - functional teams.
About the role
- Outbound Product Manager at PointClickCare driving commercialization and market success. Defining product positioning, leading go-to-market strategies, and supporting customer-facing teams.
Responsibilities
- Develop and execute go-to-market plans for new products and strategic initiatives
- Define and refine product positioning and messaging in collaboration with Marketing and Product
- Lead cross-functional GTM readiness planning across Sales, Marketing, RevOps, Customer Operations, and Support
- Identify and engage target customers for early validation and beta participation; drive structured beta programs and customer validation efforts to ensure commercial viability
- Monitor product adoption, usage trends, and revenue performance metrics; proactively identify growth opportunities, risks, and corrective actions
- Serve as commercialization lead for strategic, high-value deals and executive-level customer engagements
- Provide subject matter expertise for sales enablement, strategic deals, and customer engagements
- Gather and synthesize customer and competitive intelligence to inform roadmap discussions
- Mentor and guide Outbound Product Managers on best practices and GTM execution
Requirements
- 5+ years of experience in product management, product marketing, or go-to-market roles within enterprise software or healthcare technology
- Demonstrated ability to lead cross-functional initiatives in a matrixed organization
- Strong analytical skills with the ability to interpret adoption and market performance data
- Excellent communication and storytelling skills for both technical and non-technical audiences
- Experience leading GTM readiness planning across Sales, Marketing, RevOps, Customer Operations, and Support
- Experience driving structured beta programs and customer validation initiatives
- Experience supporting strategic, high-value deals and executive-level customer engagements
- Ability to influence roadmap discussions through data-driven market intelligence and competitive analysis
- Preferred, Not required:
- Experience commercializing enterprise SaaS or AI-driven solutions
- Experience working closely with Sales, RevOps, and Customer Success teams
- Healthcare or post-acute industry experience
- MBA or equivalent business experience
Benefits
- Benefits starting from Day 1!
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition … and more!
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